According to Amy Koss in a Los Angeles Times opinion piece, Amazon.com is a “21st century deal with the devil”. Koss believes such online retailers such as Amazon.com looks good on paper but in reality, are harmful to local retailer mom and pop stores, and equally harmful to the titans of the retail world, such as Sears, Macys, Radio Shack, and Men’s Warehouse. Koss states that the “Satan” of today relies on easy consumption to win our souls. Koss then goes on to explain how Amazon hooks the masses into its vast online catalog of everyday items, most of which are unneeded, but has them radially available in a sleek looking web page layout that turn the laziness and greed of the masses to their wallets to buy everything they could every want
The opinion piece published by the Los Angeles Times, “Amazon.com Is a 21st Century Deal with the Devil,” by Amy Koss states her central argument that Amazon is destroying jobs, malls, and stores in the outside world. I strongly disagree with the statement that Amazon is destroying jobs and stores because I believe Amazon brings convenience by allowing people to sell things they might not need that others do. According to Koss,” I also think that it is at the convenience of consumers who have a difficult time going outside because of a medical issue or if they’re just lazy because of the fact that they can order something and have it delivered to them in less than a few days with an even cheaper price tag. Online shopping on Amazon allows others to earn jobs as well because they might work from home and work for Amazon or they might deliver items to the consumer. Some people may even start their own online selling business on Amazon.
Amazon has been able to successfully provide its customers, everything they need, all in one place. It has managed relationships with millions of customers successfully because Amazon has built its CRM software in-house, so it is tailored to their requirements. They can instantly create a customized experience for their customers because made the process of purchasing easy, it has a simple user-friendly interface, stores user details such as location, previous purchases and shipping/ billing information. It provides relevant recommendations to the customers, which increases the sales. It makes customers feel valued through Prime and “Deal of the Day”
Hackers may be considered a part of the Social Conflict viewpoint when considering a store that does not have a checkout line. Hacker may be able to figure a way to override the technology used to bill customers and may be able to steal items or bill other customers for purchases they did not make. Another component to consider is the older generation and how they may be impacted with this development. The older generation has a tendency to shun new technological advancements and that may encompass Amazon’s new billing technology. Thirdly, a huge corporation, like Amazon, building stores in small towns may disrupt the fragile economy that rural communities usually have.
Summary In The New York Times article titled “Amazon’s Monopsony Is Not O.K,” journalist Paul Krugman argues that the popular online website Amazon “has too much power, and it uses that power in ways that hurt America.” He goes on to give examples of how Amazon is ruining the economy and hurting America. Krugman states that Amazon believes it is the top online sales website even though it is not. He compares Amazon’s online book sales to Standard Oil sales and states that “Standard Oil nonetheless had too much power, and public action to curb that power was essential.”
Amazon targets countries where economics stability exist, with the aim of being profitable as well as minimize the risk of unstable market conditions, which can affect their online business expansion. On the other hand, the technological factor in Amazon, exists as the organization primarily operates as an e-commerce business company. However, will the rapid changes there are issues with technological obsolescence, in which Amazon needs to ensure that they continue to develop and operate the latest technology in order to maintain its client base. With sustaining the various technology, the organization is available to increase the level of productivity, which will ultimately minimize operational cost. Nevertheless, Amazon needs to overlook the threat when it comes to issues regarding cyber threat.
As a matter of fact, in 2015, CNN said, “Amazon is now the most valuable retailer in the world and its market value is about five times higher than Target’s”.(COME BACK TO THIS/Quote/Cited). In other words, Amazon is not only recognize as an online retailer but a store considered to be a replacement
Victor Gruen invented the shopping experience that we take for granted today with big department stores sharing the mall's space with small retailers and creating a ‘cooperative capitalism’ that benefits everyone overall (Gladwell, 2004). Amazon bought this same approach to offline retail to online by creating an ecosystem of products and services. Amazon’s primarily early advantage was in the 1992 Supreme Court ruling in Quip vs North Dakota that stated “the lack of presence in a state was sufficient ground to exempt a corporation from pay sales and use taxes to a state” (Taplin, 2017).
The Amazon website, which can be accessed via Amazon.com, will be the subject of a rhetorical study in this article. In my analysis of this website, I contend that even though the layout and style effectively communicate crucial district information, the accessibility of the website still needs to be improved. Layout: Do you ever wonder how Amazon came to be? Or how inclusive it’s become to several individuals around the globe. For instance, the creator of Amazon, Jeff Bezos, found the potential for the website because web usage was gaining popularity, meaning the more people that went on the internet to purchase things, the more his business would benefit and succeed.
Amazon and the rest of Big Tech are on fire Today, April 27, 2018, Amazon stock shares have reach a 5% increase. They have reported amazing first-quarter results. AMZN which is Amazon’s stocks symbol has boosted the market value about $775 billion. The only stock similar that is beating them is Apple which is AAPL.
Today crowdsourcing is yet again bringing Amazon and their customers closer. The model is as follows: Amazon is considering to enlist everyday people to pick up and drop off packages for customers. These crowdsourced deliveries could be one way for the company to contain its rising labour costs also but it is going to make a customer’s life hassle free. The new service, tentatively known as “On My Way,” where Amazon would hire retailers in urban areas to store packages and pay regular people a small fee to make deliveries.
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
They are the prominent general retail stores with a physical presence. Both of these retailers have emerged as e-commerce centric due to the early adoption of e-commerce strategies. However, even those retail chains proved to be of no use to generate a tight competition with Amazon. In the long run, the growth of the e-commerce versions of these supply chains can pose a threat to Amazon. (Wahba, Phil) Advantages for an Amazon Customer Amazon adds value for money for the customer.
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
3.3 Customers and Competitors Customers Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money. Furthermore, the customers might also be the ones who are searching for deals.
