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A Rhetorical Analysis Of Amazon. Com

706 Words3 Pages

The Amazon website, which can be accessed via Amazon.com, will be the subject of a rhetorical study in this article. In my analysis of this website, I contend that even though the layout and style effectively communicate crucial district information, the accessibility of the website still needs to be improved.

Layout:

Do you ever wonder how Amazon came to be? Or how inclusive it’s become to several individuals around the globe. For instance, the creator of Amazon, Jeff Bezos, found the potential for the website because web usage was gaining popularity, meaning the more people that went on the internet to purchase things, the more his business would benefit and succeed. Knowing that, he began to add more items onto his website that others …show more content…

For instance, it shows the type of deals they are having, along with offering healthcare for those who may need it, (Jassy, Amy Amazon.com Amazon health, March 9, 2023) wardrobe for the people interested in fashion, and books for those interested in literature. Amazon.com contains a variety of merchandise for whoever is shopping. Jeff made sure to organize it by categories, named “bestseller in kitchen items” and “deals on Amazon's devices”. By including this, it makes it easier to find things you are looking for. Among other things the audience may like is that at the bottom of the website it contains a section in which many can find other ways to feel seen. For example, those who may want to earn money by selling their products online (Start Selling Products Online: Amazon Seller UAE, Amazon.com March 9, 2023), or those who are looking for an alternative payment method. If you are confused, the website has a section at the bottom where customers can be assisted with more information for any inconvenience with no …show more content…

Anyone can buy from these products, due to the web page being thoughtful to other types of people from their ethnicity, age, and general interests. Because the company made sure to offer a variety of product categories and provided several language options so that everyone could feel involved, many people can infer from the level of customer satisfaction that the entire organization takes seriously. Amazon.com has dedicated their slogan, “Work Hard. Have Fun. Make History” to demonstrate that they are passionate about what they do and look forward to the new ideas they may contribute

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