ipl-logo

Amazon Ethos Pathos Logos

637 Words3 Pages

Greg Nazaire
Devir Shriky
Digital media foundation

3/1/2023
1st gen logo(s): Amazon's gos have evolved over the years to become a symbol of its promise to consumers. It started out as a small bookstore in around 1994. Its original logo featured an image of the Amazon with letters representing A and Z (z was hidden as water flowing through the A) symbolizing their desire to offer customers their products from A to Z for a reasonable amount of money and time. It was also quite simple/barebones; it only used two colors black and white and had no change in these colors or even its tone. Amazon’s original logo was created in 1995 He (jeff Bezos) hired several designers from the firm “Turner Duckworth” to design the “Perfect logo” (mission impossible) …show more content…

It simply said “amazon.com” with a cheeky sub-heading calling it the earth's biggest bookstore in 1998. Jeff considered it too serious,maybe because of its lack of color and single tonality, they used black and white like last time but this time it was too barebones the previous design at least had a symbol to build on while this was just a mess of words. They later refined it more with a splash of color replacing one of its o’s with a golden one and changed the font and size changing the feel completely. It went from a blog site to a respectable feeling logo which is a lot in the ad world. That would be like being the skinny nerdy kid and buffing up in high school/college (3)

3rd gen logo(S): As amazon grew into the internet megalodon we know today that swallowing up any and all competition, the logo was simplified to a curved arrow underneath from A to Z forming a smile in its design during the early 2000s. It is a bit cheeky, but that is my opinion. It took me a while to realize this via outside sources, but it had nothing to do with the design but due to my lack of attention to details as inconsequential as this in my formative years. This is intended to represent Amazon's consumer approach straight and to the point. I'll say this again very cheeky, but I like it.
They chose yellow with black and white to emphasizes their trustworthiness as I stated

Show More
Related

Goodman Brown Ethos Pathos Logo Analysis

70 Words | 1 Pages

The author use pathos to convince an evil society. Goodman Brown leave his wife enter the forest. He saw a lot of people who he trust before. And they are talk about the evil said for him. He decide leave his wife alone.

Read More

Verizon Ethos Pathos Logos

306 Words | 2 Pages

My ad i chose to use is verizon they are the best phone carrier after multiple study. Verizon is one of the most popular if not the most popular phone service that people get. Verizon is known the have really good service and people give good facts about the service. In this essay I'm going to be explaining the how the Verizon ad uses pathos, ethos, and logos.

Read More

Advertising Ethos Pathos Logos

375 Words | 2 Pages

Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

Read More

American Commercial Airlines Ethos Pathos Logos

441 Words | 2 Pages

Later in the paragraph, he uses pathos again when talking about a family in Leonhardt’s community who had died in a car crash. The fact that it was a family in the author’s neighborhood makes it a little more appealable, yet the author tells the story ineffectively due to a lack of emotion in his storytelling method. The story was very brief, lasting only two sentences. I now length doesn’t usually make something effective or not, but the story lacked important details that could have made it more effective. For instance, if the author had given the people in the story names, it would have made the story easier to sympathize with, but without the names, the characters were dehumanized, leaving the audience without a genuine care for the characters.

Read More

Nike Ethos Pathos Logos

546 Words | 3 Pages

Nike's decision to feature activist and former NFL quarterback Colin Kaepernick in a 2018 advertising campaign was viewed as controversial by some yet admirable by others. The campaign was centered around the tagline "Believe in something. Even if it means sacrificing everything," which highlights Kaepernick's protests against racial injustice by taking a knee during the national anthem at football games. The ad itself was a powerful depiction of the message, using an emotional appeal that tugged at the heartstrings of viewers. In this essay, we will analyze the Nike ad campaign with Colin Kaepernick, focusing on its use of logos, pathos, and ethos.

Read More

Netflix Ethos Pathos Logos

780 Words | 4 Pages

In his article "Netflix’s Plan to Rule the World" published in The New York Times, Farhad Manjoo describes how Netflix is changing the way we consume media and how it is using a strategy of open-border digital cosmopolitanism to gain viewers all over the world. The author argues that this strategy is fundamentally different from the one adopted by other companies that aim to sell American ideas to a foreign audience, as Netflix's goal is to sell international ideas to a global audience. Manjoo supports his argument by discussing the diverse and eclectic tastes of Netflix's viewers and the incentives created by the company's subscription-based business model. He also gives examples of some of the most watched and culturally significant productions

Read More

American Ethos Pathos Logos

653 Words | 3 Pages

The speech, “ABOARD THE USS ABRAHAM LINCOLN(CNN)...” by President George W. Bush informs Americans are protected and America can handle any conflicts in American since America won the war on terror. The current tone and status of America are confident because Bush causes Americans feel confident. The three rhetorical choices that Bush uses throughout his speech is pathos, anaphora and parallel structure to convince Americans are safe. Bush proves America is winning the war on terror and attempts to convince Americans are safe through the use of pathos which causes Americans feel safer. Bush uses pathos in paragraph 7 by stating, “ When Iraq civilians looked into the faces of our service men and women, they saw strength and kindness and good

Read More

Nike Ethos Pathos Logos

1003 Words | 5 Pages

Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

Read More

Examples Of Vegetarianism In The Grapes Of Wrath

635 Words | 3 Pages

John Steinbeck’s The Grapes of Wrath is an American classic which utilizes many different kinds of philosophies. One such philosophy is proletarianism. Proletarianism is the description of the injustices of the laboring classes. Put simply, it is when one social class is pitted against another. There are many examples of this philosophy throughout Steinbeck’s novel.

Read More

Ikea's Use Of Ethos Pathos Logos

1320 Words | 6 Pages

Jesse Mendoza Professor Zaiens English 101 14 Jan. 2023 Ikea’s advert “Every home should be a haven” A triangle of persuasion, when in perfect balance creates a compelling argument. Aristotle, a Greek philosopher that lived over 2000 years ago, created the three categories of rhetoric known as Ethos, Pathos, and Logos. Today advertisers use these three strategies in harmony to create compelling arguments in support of their products for their target audiences.

Read More

Oklahoma City College Ethos Pathos Logos

556 Words | 3 Pages

Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.

Read More

Rhetorical Analysis On Alexa

1084 Words | 5 Pages

This, paired with the simultaneous background song at the end of the ad “Nobody Does It Better” by Carly Simon helps to drive this point home further that Alexa is as good as it gets. Logos is used by showing the practical reasons to buy an Alexa. In the commercial these

Read More

Amazon Big Data Case Study

928 Words | 4 Pages

Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings.

Read More

Diversification Strategy Of Amazon

1112 Words | 5 Pages

Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

Read More

Globalization Case Study: Amazon

1105 Words | 5 Pages

Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

Read More

More about Amazon Ethos Pathos Logos

Related Topics

Open Document