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Ikea's Use Of Ethos Pathos Logos

1320 Words6 Pages

Jesse Mendoza
Professor Zaiens
English 101
14 Jan. 2023
Ikea’s advert “Every home should be a haven” A triangle of persuasion, when in perfect balance creates a compelling argument. Aristotle, a Greek philosopher that lived over 2000 years ago, created the three categories of rhetoric known as Ethos, Pathos, and Logos. Today advertisers use these three strategies in harmony to create compelling arguments in support of their products for their target audiences. Ikea’s advert, “Every home should be a haven” is very strong in pathos, but lacking in both ethos and logos.
It has been stated that improper use of the rhetorical triangle can negatively affect an argument. Christof states, “interpreters are divided on the questions of whether Aristotle’s Rhetoric is meant to be used for good and bad purposes alike or whether it is specifically tailored to implementing the good and virtuous goals [described] in Aristotle’s ethical and political writings.” Helping describe how audiences will often be in charge of interpreting an argument, in this case an advertisement, for themselves through the use of rhetoric. Analyzing its underlying meanings and how it affects them internally. Audiences often analyze a piece of information …show more content…

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