In this week’s lecture the theme of choice was “Consumerism and American Values”. When first hearing the word consumerism I tend to think of many things such as the economy, money, shopping, and etc. I thought it was a very interesting topic because Wal Mart was the target for this section. In the first essay titled “The Wal Mart You Don’t Know” the author attempts to persuade the audience that Wal Mart is nothing but a capitalistic company. Using the rhetorical appeals of pathos, ethos, and logos he conveys his argument that Wal Mart is capitalistic in a very good way. In the essay the author challenges the credibility of Wal Mart’s product production and draws the emotions of the consumer with his logical approach. Before reading the article