Bezos created the Kindle Fire in 2011 and the latest Kindle Fire HD from 2013 to now. The Kindle brand competes with the brand such as Apple,
Circuit City is an iconic brand in the Consumer Electronic market, established 1949 and pioneered the electronics superstore format in the 1970s.. With its Retail, eCommerce, Franchise and private label branding the Circuit City name will be in more household then ever before. Under new ownership, Circuit City become the leader in online shopping and retail store fronts across the nation. They cope with the struggles of online shopping.
Family Dollar’s has many advantages and disadvantages with respect to competition from conventional supermarkets and box stores. One major advantages is that the Family Dollar stores are smaller in square footage than conventional supermarkets which makes them more convenient for quick purchases. Although smaller in size, the displays are laid out in a way that promotes impulse purchases. The items that are carried by Family Dollar are priced lower than conventional supermarkets which attracts price conscious consumers. Items are most likely to be in stock and consistent.
Amazon introduced and positioned its Kindle Fire as a direct competition to Apple’s expensive ipad. The Kindle Fire was drawn out as a clear distinction between Apple’s pricing strategy and Amazon’s pricing strategy. Following a hybrid structure Amazon develops new brands that are a mix of products. (Mavani, 2013) For example the Amazon Kindle is an e-book reader, which uses wireless connectivity to enable users to not only read but also shop, download, browse the internet.
We will also look at how Amazon builds trust with their customers to keep them coming back to shop. Additionally, this paper will analyze the internal strengths and weaknesses of each company and their strategies used to increase profitability and efficiency. By using each companies balance sheet, income statements, and financial ratio we will be able to see how each company is performing and if they are staying ahead of the competition. After looking at all aspects of both companies functionalities, we can the make recommendations of ways to improve their competitive advantage so that the companies continue to be front runners in their competitive markets. Mid-Term Exam Industry Overview
This situation in turn created a service differentiation for the company compared to its other competitors. First, the Amazon.com website has an attractive and customer-friendly interface. Fast and reliable delivery which allow the customers to receive their order within the same day in specific area has also been an incredible feature of the company. A no-nonsense returns policy is being implemented, too. To assist the customers in choosing their order, purchase suggestions based on their previous purchases and webpage viewing are given.
Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the
Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level. ii) Threat of substitutes The book publishers can publish the books and distribute them directly to the public. iii) Power of buyers Amazon experiences a low buyer power since the book items can’t be bargained since the prices are fixed. iv) Bargaining power of suppliers
Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers`
5 – Main risks going forward for Amazon.com are to loose its competitive advantage because of opportunities that Internet offered to its competitor : low prices, deliver, costumer’s service, etc. Moreover, if the business develops, it may encounter logistical problems and limits : geographical and logistical constraints (energy, delivery and connection and some contries) and legislative constraints (censorship, taxes and state agreement : Corea, Sri Lanka, Indonesia, etc). Founded in 1994, Amazon started as an online bookstore and quickly became popular as it received high marks on several Internet rankings. Today, Amazon.com, Inc. is the world's largest online retailing company headquartered in Seattle, WA
Amazon’s major guide has been its strategy for low cost and effective innovations gaining advantage over its competitors. Amazon’s established strategies can be deemed suitable and successful and thus making it dominating player in the market. This dominance may very well continue as Amazon explores new innovative products and
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
Apple expanded into the consumer electronics industry after it succeeded in the personal computer industry. Some of its products are: Mac computers, iPods and iTunes, iPhones, iPad and the apple store. Of course, all those products were developed based on consumer’s needs and wants. In addition to its innovative products, Apple’s pricing method has also contributed to its success. Apple products are priced high with respect to competitors and this provides Apple with a prestige image and also creates value for targeted customers where Apple promises to offer the best convenient products to its specific segmented consumers.
