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Kohler Walk-In Bath Ad Analysis Essay

474 Words2 Pages

After viewing the Kohler Walk-In Bath ad, I have come to the realization that it targets multiple demographics in hopes of selling its product. For instance, it is obvious that senior citizens are singled out. The ad states in capital, bold letters that it is, “SENIOR INDEPENDENCE MONTH”. Cleary, the wording represents that the Kohler Walk-In Bath advertisement is aiming to reel in some senior citizen customers with its Senior Independence Month sale. Similarly, the advertisement is geared towards the elderly because it includes a picture of an elderly person getting into the walk-in tub, which is the ad’s way of saying “look! This could be you!” to the countless seniors reading the newspaper. This reveals that the Kohler Walk-In Bath advertisement is attempting to change the average senior citizens attitude of using a bathtub, because in the past seniors felt that typical bathtubs were too dangerous and risky. Ultimately, the ad endeavors to make seniors have a positive viewpoint of utilizing bathtubs. …show more content…

In fact, an essential part of the advertisement states that the Kohler Walk-In Bath, and other available upgraded features, are all, “DESIGNED & ASSEMBLED IN THE U.S.A.”. Obviously, this is encouraging American citizens to buy products from the United States, instead of purchasing similar products from non-American vendors, by reestablishing the belief that Americans should buy American. In a similar fashion, the Kohler Walk-In Bath also declares that is has a lifetime warranty, which further encourages Americans to purchase the product because of the attitude that American workmanship is built to last a lifetime. In the end, the Kohler Walk-In Bath is reinforcing the attitude and belief that Americans should purchase American goods because it is beneficial for the United States economically, and because they have fantastic

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