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Kroger In Murfreesboro: A Case Study

234 Words1 Pages
Reginald,
Grocery retailers such as Publix, Kroger, and Whole Foods continue to surpass their completion. While Publix capitalizes on maintaining customer satisfaction Kroger in Murfreesboro, TN also focuses on the maintenance of customer satisfaction by being innovative with technology. Kroger on Church Street in Murfreesboro, TN is one of the first Grocery retailers to implement shopping on-line while having a Kroger employee hand-select the customer’s grocery list, bag the items, and transported to the client's vehicle for pick up. The new service offered by Kroger implemented a new technological avenue to generate more revenue for the company; while targeting a market of individuals who are disabled, elderly, or people who do not have

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