I would define brand as a company’s name, logo, and product that a company has and represents. Branding is the act of promoting a company and/or a company’s product through the form of advertising by using media outlets and different events to reach a wide audience. In the article, “LeBron James’ Business Plan Not Operating Within “Established Parameters,” it shows a great example of a brand such as when LeBron James stopped just wanting to endorse brands, but own the brands because he is a brand himself. LeBron James has recently ended his endorsement deal with McDonalds to invest in an upstart pizza chain. Instead of LeBron James just playing basketball and endorsing brands for other companies, he realized that he is a brand and since he