Lil Wayne's Influence On Rap Culture

Growing up many teens may remember the famed album “Tha Carter III”, in which Lil Wayne’s career may have been positively impacted, leading more people to be exposed to the young rapper, Dwayne Michael Carter, Jr. Just like that, Lil Wayne diversified the rap culture, when he had introduced auto-tune, which gave fans that enjoy hip-hop a new hope to a growing fan base. Furthermore, people desired to become what Lil Wayne has created, a part of the rap culture, thus having a lot of influence on the fans of hip-hop, which is precisely why Lil Wayne was chosen by Samsung to be the influential celebrity figure of their commercial. Therefore, having a celebrity figure that talks positively of a product will ensure to drawing more people to giving the

Using a celebrity that is not relevant in today’s society to market a phone is quite irrational meaning the younger generation would not have been influenced by Lil Wayne himself, which could hurt the sales of phone, because other more “relevant” artists are using the competitor’s phone. However, people would have never thought that using a person that was well- known for rapping a couple of years ago could have such a prominent impact on the product. Samsung masterfully used ethos, pathos, and kairos to get their point across without coming off as immature. Therefore, Samsung’s success is attributed by the ability of targeting multiple crowds of people that come from different backgrounds in order to reveal their product being put to work in different environments through uncanny methods used by a celebrity, the students of the University of Houston did not believe they’d see. People may not see the appeal to the advertisement, but the idea of the Galaxy S7 will be engraved in their head when they buy their next