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Lint Roller Marketing Concept

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The marketing perspective is the theory that producers create new products or modify existing products to meet consumer needs as identified through research. Advertising would promote these products based on how these differentiations can satisfy consumer needs or solve problems for people. The purpose of this field study is to identify five products that are successful and five products that are failures according to the marketing perspective. A successful product would be a product that identifies a consumer need and is able to solve a real problem. In contrast, a failure would only make consumers believe the product can solve their problems, or solve problems that are not real problems that consumers face.

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However, this product successfully addresses and meets the needs of consumers. One of the biggest issues of lint rollers that consumers may face is how to deal with the dirty surface of the sheet. It may not be much of an issue when the lint roller is used at home or in your office, but creates significant trouble for someone who might want to use a lint roller on-the-go. The retractable feature of the Flint lint roller successfully and conveniently addresses the issue and creates a solution. Plus, its smaller size compared to traditional lint rollers also makes it more convenient for daily …show more content…

These highlighters are designed with a see-through tip that allows users to clearly see what you are highlighting, allowing you to highlight more accurately and precisely. From my personal experience, I have never really felt frustrated with not being able to highlight very specific words, and not a single space more. I also can’t imagine that the small piece of plastic used to create this window in the tip of the highlighter is going to be clear enough to let me see directly through it. Most users will probably still have to try to look under the highlighter. This product is positioned to solve a consumer issue, but fails to satisfy any consumer wants or needs because this need probably does not

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