Lovisa was established in April 2010 and since then has quickly grown to be one of the leading jewelry retailers in a number of international markets. Lovisa is trading from 250 stores in 10 different countries including Australia, United Kingdom, New Zealand and many more. Their goal is to be at the forefront of the fashion and retail industry developing a model which quickly identifies fashion trends and provides the target consumers with a broad, quality product range . Lovisa operates through a vertically integrated business model, where all products are developed, sourced and merchandised by Lovisa. By operating through this model, it enables Lovisa to maintain gross margin profits of greater than 75%. In order to provide their consumers with a fast market, Lovisa’s supply chain requires approximately 8-10 weeks for products to be developed, ordered, manufactured and in-store. …show more content…
Amongst other jewelry retailers in Australia, they are known to be the most reliable and affordable, especially in my age group, whilst also keeping up with all the fashion trends. In saying this it will be interesting to establish what issues the company encounters and what they have continued to do over the past 7 years to be in the position that they are today. A number of different risk factors are associated with the company. Most of these issues are outside the control of the directors and managers and in the long run, can negatively have an impact on the future of the company. A few of the issues include: - increase in