As YETI Coolers gets ready to move forward with our Canada territory expansion we will use similar marketing techniques that have brought us success in the United States. Our biggest challenge in conquering new markets is convincing consumers to pay hundreds of dollars for a cooler. We must strive to present our commitment to quality, durability and the outdoor lifestyle to our prospective customers. Our US marketing techniques have proven successful. In 2013, sales were up 50% from 2012, which brought our revenue to $100 million- a great milestone for our company.
Marketing:
Product: YETI Coolers, a limited selection of apparel, drinkware and soft-sided coolers.
Brand Extensions: Continued expansion of apparel will be considered after our introductory period and once brand recognition is moderately achieved. Cold weather apparel will be considered once customer base is established.
Improvements: Future consideration of
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We will continue having professional endorsements from the hunting, fishing communities, showcasing Canadian personalities as this will help the brand connect with consumers. Endorsements from celebrity hunters,, fisherman, and grill masters will help the brand connect with consumers. We will maintain our marketing campaign focus on ‘the performance of our coolers and tumblers under weather conditions’. We will also emphasize the passion that our Canadian neighbors have for the outdoors and the outstanding functionality of our coolers in such activities. We are planning on recruiting winter Olympian hopefuls in Ice hockey and Speed skating; Canada ranked number three in the past Winter Olympics and are expected to perform just as good or better at the XXIII Olympic Winter Games in PyeongChang. This provides the perfect platform to promote our brand during the first two years of our marketing