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Proctor & Gamble In Canada

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India is a developing country now and the GDP in 2016 was 2.26 trillion USD (see fig. 2) India has a population of more than 1.2 billion people with 70% between ages of 15 to 65 (Indian Population, 2016) and the age limited in India of drive license is 16-years-old. In 2015, among 1000 Indian people only 151 of them have one car (See fig. 1). Canada is a developed country now and the GDP was 1.53 trillion USD in 2016 (See fig. 3). The population in Canada is 36.8 million with 67% between the ages of 15 to 65 (See fig. 4). Among 1000 Canadian people there are 662 of them have motor vehicles in 2016 and 77.8% of the driving-age population has car (Cato, 2017). The entry mode that Proctor & Gamble used to enter Canadian was foreign direct investment (FDI), they established their first transnational factory in Canada in 1915 to produce ivory soap and Crisco, P&G entered one nation by acquiring an established competitor and its brand and then promoted its business through that company (A Company History 1836-today, 2006). …show more content…

The successful marketing strategy in India they used advertising to propagandize their brands, but the unsuccessful marketing strategy in India was selling products with equal-quality but at higher prices (Gaille, 2013). The competitor who is SAIC motor marketed their business in India by FDI, they purchased 100% stock rights of Indian General Motors, and launched the plan to establish MG India in the near future (China’s SAIC Motor to bring MG car brand in India by 2019, 2017). The potential competitor for DFL in Canada is Ford. In 2016, Ford sold 59827 vehicles and occupied 20.7% of the market (Cain,

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Marketing Strategies:- • The designing department of root Canada makes sure that all products are up to date by travelling, researching and stay in touch with latest cultural and fashion development. • Time to time consultation with retail staff and consumers for the betterment of the product. • Strongly linked with the Canadian heritage and core values. • Testing new products on employees of the company in order to get feedback. • Co-Owners finalize the product before launch it in the market.

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Ford Motor and Chevrolet, both owned by General Motors Company, are the two biggest brands in the United States. Both Ford and GM are leaders and very big competitors with brands and models that compete all over the US. Ford’s largest brand is simply, Ford, and GM’s biggest brand is Chevrolet. The price is always the main concern when buying a new or used vehicle.

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It is a good sign for foreign companies to enter into Canadian market by establishing new branches or cooperating with existing companies in Canada. The economic freedom is above world average and region average, however, the score is declining in the recent two years (see Figure 1). It may imply that the market would

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The Tim Hortons chain was founded in 1964, Hamilton, Ontario, Canada. The company’s focus on making top quality food products, that are always fresh. They provide great services and carry good community leadership that allowed them mature into the largest quick industry chain in Canada. Tim Hortons is recognized for specialized in always fresh coffee, baked goods, and Homestyle lunches. In 1995, The company merged with Wendy's International, Inc. to expend its franchise operations in the United Sates.

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“As Canada modernized, consumerism played in an important role and segmentation,” (Belisle, 11), meaning that buying the best products would make one look wealthier. More products were being sold which meant companies were making a mass amount of profit during this time in period. Finally, in order to attract those customers, industries and companies used several forms of media to spread the word about their products. “Consumption has been, in Victoria de Grazia’s words, obsessively gendered female. ”,(Moore, 3).

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Over the years Canada has changed in many ways, some changes were positive, and some were negative. Internet technology has played a huge role in Canada today. Before Canada had internet technology society lived very differently, there was no google, no cell phones, or any smart technology readily available for the public. Society had to write letters to communicate and use data cards and libraries to find information. In the earlier days of internet, internet was strictly used for the military in the US.

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Plato’s The Republic was written roughly around 380BC and yet can often be related to political systems of a country and the way people live today. A majority of the book is spoken through a Greek philosopher, Socrates, whom taught Plato about the life of a philosopher. Socrates was a citizen of Athens and was considered to be an outcast, as many philosophers typically were. He was accused of not believing in the Gods of Athens and corrupting the youth with his teachings. Socrates would eventually be condemned by the council in Athens and sentenced to death around 399BC.

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The paper also targets citizens from other countries who plan on moving to Canada for them to realize that the country is very populated to handle a larger population. 4. How and why will my topic challenge my

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Paramount Health and Beauty Company (Paramount) had entered the new non-disposal razor product, Clean Edge, in 1962 and discussed the new technology on the product through the managers’ experiences. It achieved $13 billion of sales and $7 billion in gross profits for 2009.The company decided to introduce the product into men’s market where there is strong presence in comparison to women’s market. The executives of Paramount discussed the changes on this product and the direct competitors in addition to the substitute products. They are concerned on marketing and advertising the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. The executives also discussed the branding considerations

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After reading Martin Wolf's article, The Long and Painful Journey to World Disorder, allows for reflection. I believe that the people of America needs to wake up, to stop thinking about superficial and unnecessary matters, and to start taking concern in national and global matters. We must find solutions that are beneficial to the world's economy and most of all, actually do what we intend and promise. According to Wolf, "The first economic period ended in the great inflation of the 1970s. The second period ended with the western financial crisis of 2007-09.

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Overloaded and ever-so-busy streets filled with polluted air is the most common sight you’ll see in China. The constant pressure of stressful school years and difficulties of work leave citizens overworked. For example, the average student in China spends over 3 hours of their day on homework, many finishing the workload by 11:00 Pm. On the other hand, Canada seems to be more relaxed and easy going. Schools allow the prosperity of creativity and give students the chance to choose their courses to suit their needs.

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As friendly neighbors, Americans often view Canada as being quite similar to their homeland in many ways. On the surface we all look pretty much the same, talk pretty much the same, and seem to have many similar interests, however once you scratch the surface it becomes clear just how much difference a border can make. The most evident physical differences are land mass and population. Although Nations Online Project (2016) identifies Canada as the second largest country in the world by land mass, the U.S. ranks third in the world for population size, containing a hefty 324,057,079 people, while Canada places modestly in thirty-eighth with a population of 36,307,894, almost two hundred ninety million fewer than the U.S. Geography and Housing

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It is the only automaker exclusively that manufacturers electric cars on a significant scale. However, General Motors is highly concentrating on launching battery powered Chevrolet Bolt in the market and Ford Motors have planned to invest $4.5 billion by 2020 in electric vehicles (Team, 2016). The mentioned competitors have moved to investing more in electric cars in order to focus on zero emission and clean vehicles but still they are behind Tesla Motors which provide an advantage to further increase the market share in

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Crossover vehicles have an extraordinary interest and more backing from the administration because of its eco amicable discharge. Indian Government has transformed its part from controller to facilitator with prime center on providing better base, development oriented financial arrangements and right environment to pull in investments. This has made giant automobile producers enter into India and erect the focused environment. The liberalization steps, for example, unwinding of the remote trade and value regulations, reduction of tariffs on imports, and reining the keeping money strategies, have assumed an equally important part in bringing the Indian Auto-rationale industry to incredible statures.

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The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network

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