Macro-Environmental Factors In Nebraska

Market Research:-

First one needs to look at the Macro-environmental factors that affect all of the immediate factors like customers. According to Grewal and Levy (2013) culture is defined as shared beliefs and lifestyle. The culture of Nebraska are that of a small town. The small town is a completely different world than that of the big city. People are much more trustworthy of each other, mainly because with fewer people trust is a common everyday thing. This is not very different from Seward, York or Lancaster counties. Another aspect of the culture of the area is the Huskers. If you want business then you will support the Huskers if you don’t want business you don’t support. One final aspect of the culture is the conservative atmosphere

How well the agriculture sector does in the economy decides how well Nebraska does. In terms of economics the GDP growth rate for Nebraska was 1.7% while in 2008 the GDP of Lincoln was $13,608 million, and the GDP per capita was $43,000 compared to the U.S which was at $42,000. According to these numbers Lincoln and Nebraska as a whole are doing much better than the United States as a whole. While overall the unemployment rate for Nebraska was never higher than the U.S unemployment rate. Overall the Nebraska economy is not at all suffering and in fact is doing better than the United States as a whole. With the rise of technology in the world it has become a factor and according to the book technology plays a factor by creating new products for the company to sell. Technology keeps expanding, and now even in a small community like Seward technology is penetrating into society. Some new technologies that have started to show up in vehicles include, but are not limited to: massage seats, electric motors, hidden shop-vacs, sign recognition, and hidden door handles. Most of this technology has been introduced by Mercedes-Benz, but how much longer before Chrysler acquires this technology is the deciding factor of whether or not you need to promote this technology or downplay it. Trends also factor in because, according to the book, will influence how people will buy the products. Some of the trends that have popped up in American culture that affect the small town feel. Studies now show that less people are getting married with 23% of men and 17% of women getting married where as in 1960 only 10% of men and 8% of women never married. This shows that less Americans might be interested in