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Macys Swot Analysis

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Macy's, established in 1858, in an apparel and fashion accessories retailer with more than 857 stores spread across 45 states in US. It also operates store under the name of Macy's Backstage, Bloomindale's Outlet and Blumercury. Currently the company employs just over 1,50,000 people from diverse background. The symbol 'M' is used for trading the shares of the company at New York Stock Exchange. Strengths 1) Strong Omnichannel existence: Macy's follow a omnichannel strategy to serve customer. Apart from operating retail stores under the name Macy's, Macy's Backstage, Bloomingdale’s Outlet and Bluemercury it also maintains online touchpoints. Customers can place order on Macys.com, bloomingdales.com and bluemercurry.com using their mobiles also. …show more content…

The BBB has given the company an extraordinary rating of A+ on a scale from A+ to F. This accreditation is based on suffer background information along with Macy's commitment to make efforts in good faith to resolve customer issues. 3) Comprehensive value-for-money and luxury products portfolio: The Macy's has a collection of Apparels from star brands such as Ralph Lauren, Calvin Klein, Michel Kors among others. All the gaps in the portfolio has been filled by the private brands such as Alfani, bar III, Character Club etc. and private labels such as Holiday Thread, Karen Scott etc. 4) Personalized merchandise Offering: Macy's utilizes shop Beacons which is an enhanced mobile location-based technology to provide more personalized department level recommendation, discount and rewards. This will help in improving customer engagement and increase relevance of promotional and marketing activities. 5) Stronghold in USA: The company maintains over 850 stores spread across 45 states, Guam, Puerto Rico and Columbia. …show more content…

Nearly 10% of labor force is unionized. More number of employees are required only in peak season a significant cost is incurred in attracting, Training, Developing and retaining employees. 3) Decreasing Return on Equity: For Macy's in trailing 12 months the ROE has come down to 17.73% which is much lower than 5-year average of 23.37% but not surprising. But these figures are still better than the Departmental group's median 11.32% and S&P 500 of 14.41% 4) Seasonality of Business: The business really picks up in the months of December and November i.e. the holiday season. High portion of sales and operating income are generated in same period. His causes fluctuations in working capital requirements and high levels of inventory in anticipation of fall merchandising season. Opportunities 1) Expansion in overseas market: Currently the Macy's is majorly focused in US market. A single Bloomingdale's outlet also operates in Dubai by Al Tayler Group LLC under license agreement. There exists an opportunity for Macy's to operate in new market such as India and

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