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Rhetorical Analysis of David Brook’s “People Like Us” The goal of argumentative writing implies the fact of persuading an audience that an idea is valid, or maybe more valid than somebody else’s. With the idea of making his argument successful, and depending on which topic is being established, the author uses different strategies which Aristoteles defined as “Greek Appeals”. Pathos, the first appeal, generates emotions in the reader, and it may have the power of influencing what he believes. Ethos, or ethical appeals, convince the reader by making him believe in the author’s credibility.
The Race to Space served as an ample distraction for the United States during this time, which led citizens to gather to the cause. Along with being the youngest elected president, Kennedy was president during a time of tremendously high tension from Cuba, Communist pressure, nuclear coercions, and Vietnam. Kennedy alludes to the atrocities of the world, and tempts the audience to further space exploration as he states, “Whether it will become a force for good or ill depends on man, and only if the United States occupies a position of pre-eminence can we help decide whether this new ocean will be a sea of peace or a new terrifying theater of war” (Kennedy). He casually references about the tensions the United States had with other countries;
Later that night President Ronald Reagan came on air to give the State of the Union address and talk on the tragedy that had just unfolded. Through this speech President Reagan consoles the families of those who lost their lives, the American schoolchildren, and the American public as a whole. He also gives this speech to reassure America of the viability of the NASA program and the light in the future. By the use of rhetorical skill, including analogy, strong emotional appeals, and his position of power, President Reagan manages to convince America that despite the tragedy the benefits of keeping a space exploration program greatly outweigh the losses.
(Dennis 714) By giving the members of the space shuttle crew recognition as “pioneers”, the speech had a smooth transition from its nature as sincere eulogy into a rhetorical work with a deliberative occasion. As soon as audience received a message implying that Challenger was a beginning instead of an end and how discovery has its risk, Ronald Reagan was in a good position to elaborate his objectives on the space program. Considering its effectiveness, the transition between the bad news and the new hope is one of the greatest features of the speech. This transition is crucial to connect two parts of the speech that are equally important.
If it wasn’t for his efforts, the country may not have dealt with the tragedy as well and NASA may not have received the continued support that it
And perhaps we’ve forgotten the courage it took for the crew of the shuttle; but they, the Challenger Seven, were aware of the dangers, but overcame them and did their jobs brilliantly” (Reagan). While alluding to the horrific incident aboard Apollo 1, he makes certain of the fact that the families of the victims and citizens everywhere are aware of their bravery in this worst-case scenario that catastrophically played out on live television. He praises the bravery of the victims to not only carry their names on in virtue, but to also announce to the public that they did their jobs as well as they possibly could have in their horrendous situation. He is trying to paint a picture in the minds of the audience of bravery and comfort their worries of last second
The first persuasive strategy in order to raise awareness is the use of the rhetorical appeal, logos. Logos is an approach used in order to appeal to logic, and is a way of influence an audience by reason. Mairs uses empirical evidence such as statistics, facts and data such as percentage of employment to convince the audience. One great example that portrays the use of the rhetorical appeal logos can be found in the chapter Opening Doors, unlocking Hearts: “The
In the winter of 1776, during American Revolution, the still young America faced three major dilemmas: their seemingly imminent defeat, the moral debate between the Whigs and the British loyalists, and the panic and confusion of the American public. In efforts to settle the three American dilemmas, Thomas Paine wrote The Crisis No. 1 in December of 1776. In his work, Paine aimed to calm the American public and convince them to stand up to the British, and turn the war into an American victory. Paine was very successful in this, and his paper was proclaimed as one of the most persuasive works of the American Revolution. Paine’s
The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.
Rhetoric is a way of speaking in a persuasive way to create an impact on the audience or have them think the same way as the speaker. The three main strategies of rhetoric speech is ethos, pathos, and logos. Ethos meaning the speaker is dwelling upon themselves, pathos meaning the speaker is using imagination to create emotion, and logos meaning facts and logic is used by the speaker to persuade the audience. Socrates used logos in a way that helped him exhibit an effective speech to prove which type of knowledge is worth knowing. In spite of this claim, Socrates was truly only showing the court that he really did not know much more than his name.
As well, figurative language in his speech showed the passion and bravery the astronauts had. “As they prepared for the journey and waved goodbye and ‘slipped the surly bonds of earth’ to ‘touch the face of god’” (8). His use of personification justifies to all citizens that the journey that turned into a disaster was not their last. It was only the beginning for them.
Rhetoric analysis is similar to a dialect which is intended to have an enticing or great impact on its crowd all together for an objective to be met. Compelling appeals in rhetorical analysis are known as ethos, pathos and logos. Utilizing these appeals, one can capture the audience by trying to convince them to become tied up with what they are stating. According to various scholars, the use of symbols in a rhetoric approach creates a connection with the audience (public) and business entities. In a study by (Heath 1980), he stated that the relationship between business entities and the public was called ‘’The wrangle in the market place’’.
Former President of the United States, Ronald Reagan, in his address to the nation about the Challenger explosion, distinguishes the terrifying news of the explosion of the space shuttle. Reagan's purpose is to remember the lives lost in this painful accident and to ensure that space program will keep our faith with its future in space. He adopts a sorrowful tone in order to acknowledge all the courage and breakers that those seven astronauts expressed to his nation. Reagan opens his tribute to the Challenger astronauts by recognizing that this accident delayed his State of the Union address and by showing the pain of him and his wife’s grief. He appeal to the emotions of the listeners by expressing that “today is a day for mourning and remembering” (Reagan, 1986), that he and his wife are “pained to the core” (Reagan, 1986), and that we all know that this accident is “truly a national loss” (Reagan, 1986).
On September 12, 1962, at Rice University in Houston Texas, John F. Kennedy gave a powerful speech to garner support for the funding of the space race for the USA. He stated the importance of putting a man on the moon before the end of the decade in its efforts against the Soviet Union and the expectation was met in 1969 by the astronaut Neil Armstrong. His speech forged a new path that the US was heading and inherently started the revolution of the exploration of outer space. Kennedy’s “Moon Speech” makes use of ethos and Kairos to persuade the people of America to become interested in and invest in the ongoing space race. A very important factor in JFK’s speech was his effective use of rhetoric, notably ethos, which he used to make himself become more believable and authoritative.
Rhetorical Analysis on JFK Gone to the Moon Speech The Gone to the Moon Speech was written by John F. Kennedy and announced on the day of May 25, 1961. The speech was given the title Gone to the Moon because Kennedy wanted the first man to be sent to the moon and surface the moon in achievement. It was the foundational standpoint for technology to advance. JFK uses logos, ethos, and pathos to relay his statement in a unique way to connect with the audience.
