Market Trends In The Empire Office Furniture Industry

372 Words2 Pages
Established in 1982, Empire office furniture is a company that sells furniture to businesses and government agencies across Australia. To increase sales, Empire office furniture wants to introduce a new flat pack, multipurpose furniture range. They have asked for a modern desk design that also functions as a storage space. User and market research has identified several features that could be included in the design to maximize sales. The users of this product have been identified as white collar professionals who work in an office. On average, the age range of the user is 22-49. Market trends in the office furniture industry include collaboration promoting design, contrasting colours/textures, employee centred design, multipurpose features,