Marketing Case Study The Nfl Rams

Introduction:

The Los Angeles Rams are currently valued at $3 billion dollars, making them the 6th most valuable team in the NFL. They finished their last season with a record of 11-5 that secured them the NFC West division championship. The LA Rams, however, have not always been so successful. From 1995 until 2015, they called St. Louis their home, and made two trips to the Super Bowl while they were there. Several problems with the stadium and the fan base, as well as the desire to grow the franchise, inspired the Rams to move back to their original home in the City of Angels. While they are waiting for their new stadium to be built in Inglewood, CA, they will play their home games at the Los Angeles Memorial Coliseum. This study will focus

The top 5 NFL franchises are: The Dallas Cowboys ($4.8 billion), The New England Patriots ($3.7 billion), The New York Giants ($3.3 billion), The Washington Redskins ($3.1 billion), and The San Francisco 49ers ($3.05 billion). In comparison, the New York Yankees are worth $3.7 billion, and Manchester United is estimated to have a market value of $3.69 billion. The average NFL franchise is worth $2.5 billion, 8% more than last year, according to Forbes.

Obviously, the different NFL teams are all each other’s opponents, but typically speaking, when one franchise makes money, all the franchises make money, so it is safe to say that they all have a love-hate relationship with one another.

Discussion:

The Rams received a lot of push back when they were trying to move to St. Louis initially. The movement of a franchise must be approved by the other franchise owners; the initial vote was 21-6 opposed to the move. The other owners believed that a franchise should not abandon the fans that have supported them for so long. After the Rams’ owner at the time, Georgia Frontiere, threatened with a lawsuit, the other owners changed their minds and approved the

Most importantly, the teams value doubled from $1.45 billion to $2.9 billion just by being located in Los Angeles. This is over triple the value of the team in 2014, prior to the announcement that they were going to move, which shows that even just by saying they were going to move, the market value of the team went up. Another place where we can see the benefits of moving to LA is in the operating income. While in St. Louis, the Rams’ average operating income was around $29 million. When they announced the move, it spiked to $67 million, and then once they moved, it jumped again to $82 million. Unfortunately, the Rams had a horrible homecoming season, finishing 4-12 and only winning one game at home. They fired head coach Jeff Fisher in December of 2016 after starting them off with a 4-9