The use of marketing perspective impacts the relationship between the company and consumer by establishing a platform where information can be easily conveyed, and communication is present. Marketing allows a business to convey information regarding new/current products/services that may be important to consumers whether it be about the product itself or the services applied to it. In terms of communication its important that a business is able to communicate with its consumers regardless of the reason. Typically, an open line of communication enhances a customer's experience when they are having trouble operating a certain product/services. Being able to reach a business through a different means pertaining to a cellphone is important because