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Blonde Magazine Case Study

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The mass media has always influenced how we, the audience, view and consume the ideologies and stereotypes created and manipulated by the mass media. Within this essay we will be comparing and contrasting the representations of actresses and actors within the magazine cover industry. Depending on genre and country we will be using the key concepts such as denotation, connotation,visual culture and sexism etc. the case studies are ‘prestige’ magazine cover featuring Chris Hemsworth, which we will refer to as ‘image 1’, second case study is FIRE magazine cover featuring Jennifer Lawrence, referred to as image 2, Vogue magazine cover featuring Marion Cotillard, referred to as image 3 and finally Elle magazine which features Jean Dujardin which is referred to as image 4. Within this essay we will be aiming to answer the following question:

How actresses and actors are visually represented in the media?

Media has always influenced how we, the audience, represent men and women with idealistic and unrealistic conventions. Our daily lives consume so much stigma and ideologies of what a man and woman represent that we no longer are able to fully distinguish between what is realistic and what is pure idiocy and unattainable. This is very transparent within the magazine covers that we have selected. As we can see there is an obvious difference between …show more content…

So why have we not outgrown these stereotypes and traditional views? As our visual culture industries might have made the sexism more discrit and less visible, it doesn’t mean that it’s no longer there, the cross cultural aspect also seems to be very much the same in both France and

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After seeing the examples of media, to this day gender, race and class display most commonly as women are still being displayed as either as the homemaker who supports the wellbeing of the man or they are often shown the skimpy sex symbol who is men to be seen and not herd. Also, men are also displayed as sex symbols although they are shown with intense, strong muscular fit men. Where some men who do not fit the “sexy mold” are seen as smart, intelligent or extremely dumb. Recently I watched the movie Four Brothers which consist of the stereotypical gender, race and class.

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Although in many ways Cover Girl is progressive for women, it is evident that certain gender expectations still exist. Just as in Hollywood “the movie star was the industry’s principle resource” (Schatz 75), the same held true for the stars

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Although gender equality has come far, it still has a ways to go. These woman and many others like them are aiding in this role reversal process. They are sparking change by eliminating the American media’s sexual portrayal of women and replacing it with a confident, driven image. Females are both viewed and portrayed as equal human beings rather than objects for pleasure now more than

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Many magazine aims to seek the viewer’s attention and get them to buy their products. To sell a men’s magazine a company would have a girl with a nice body and dressed in hardly any clothing. Ché magazine is a well-known company that is known for the sexually habit for having girls in very few clothes to target young men. Ché magazine’s advertises women seen as a sexual object and the ability for men to fantasize for a “better world” for good-looking girls. The young lady in the advertisement is seen as a sex object.

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Sexism is still a common issue which effects each person internationally and it will not be stopped soon if nobody starts to do anything about

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In the cover there are concepts and ideas that represent the idea of what femininity should look like in our society today. While reading the article Representation of Women many concepts and terms were described as to how the media represents women today. A concept from the reading that correlates to my text item is thin ideal, which is that women are suppose obtain a thin

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The media focuses their attention differently to sell certain ideas and products; make-up products, plastic surgery options, women’s sports, and even children’s dolls do not get attention unless they get sexualized (VerBruggen). It is well known that plastic surgery and the pressure to look a certain way affects relationships and jobs. Celebrities in the media get plastic surgery to fix the things they do not like about themselves thus this is the reason celebrities are confident even without their makeup (Marx). Celebrities such as LaToya Jackson, Lisa Rinna, and Janet Jackson have had plastic surgery done on at least one part of their body. People in society look at the latest trends in the media to see what the latest trends

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Men’s magazines usually depict men in positions of power who are well groomed and give off the impression on wealth. The women in the magazine are shown to throw themselves at the men and seem to sexually surrender themselves. This establishes the the traditional role of how women are below men. It also gives men the mindset on if they dress similar to the models in the magazine they will have women submitting themselves to him and any desires they may have. Despite the difference between the two types of magazines the audience is trying to get, both present women in similar ways by sexualizing

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In the twenty-first century, there has been a great amount of change for women, especially in the media. We see more images of strong women that reflect women’s liberation in the real world. But these images may not be as powerful as we think, which brings the question of my research, what are the limits of so called feminist portrayals in popular culture and the media? What consequences do these different readings have for women? First, it is important to define what is considered “feminist”.

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After media became that important and in everywhere, these gender roles and stereotypes have been spread much more and they became inevitable. The main question that is media only

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Figure 1 displays a simplistic background with minimal cover lines and the central focus of a woman who is depicted as being passive and docile. This is evident in the way she shies away from the camera by creating a sophisticated ambience about her. The costuming shows a limited amount of skin, allowing the face to become the focus of the cover. The long sleeves and the high neck collar connotes a conservatism - something which women were expected to follow due to the male perception of an ideal wife. This enforces the targeted audience during the timeframe to use the magazine as the main beauty standard.

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As Cosmopolitan is a magazine read by millions of women each month in over 110 countries, it is a powerful tool that has the ability to affect and impact its readers’ minds. By reinforcing stereotypes, spreading hypersexualised images or articles advising to us to please men, Cosmopolitan is also reinforcing gender stereotypes as well as gender inequality in society because we implicitly conform to what we read and moreover to what we

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Feminist film theory Feminist scholars point out that there is misogyny in the mainstream media that treat women as inferior and objects. They expressed that there is a need to explore representations and images of women. Feminist film theory makes gender its exploratory focus and it has emerged to find a place for women in films; they were frustrated with how feminist studies ignore critiques and works of media, particularly films. Conventionally, the representations of media are counter to the ideas of feminism. The study of women’s representation in the media is not new When feminist film theory emerged in the 1970s and early 1980s and parallels with the development of film theory.

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The discussion about gender beauty often leads us down many paths, we can discuss how women are mistreated, we can discuss how men don’t have to conform to the same ideals, we can discuss how misogoney has cast a large shadow on how we view beauty, or we can discuss how men are often left out of the conversation while they suffer in silence too, we can discuss the historical aspects of gender beauty, explore the philosophical reasons behind it, or research the biological motivation for such standards. But something we seldom investigate is how discussing gender beauty can easily lead to an adverse effect than the one we set out to achieve. It is a phenomenon that we’ve all been guilty of, one that I, myself, am guilty of, even during this very report.. It’s the

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The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

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