The company's well-thought-of logos and slogans, play a very important function in their marketing, like the very well known phrase "I'm Lovin' It", and the clown character which is associated with McDonald's brand with red and yellow colors, where its often seen on many events, such as visiting children at hospitals and schools, aside from his constant appearance on advertisements, hence, all of these and more prove to be a robust tools when it comes to marketing strategies.

In regards to the place, where the company is located in geographical sense, (i.e., country sense), or availability and accessibility, (e.g., malls and gas stations), in order for it to sell the product to the targeted market and the intended consumer, the company should