Mcdonald's Advertising Strategy

Kiarash Moshari

International Business 330

SGQ 5 Strategies to fit industry environments

McDonald 's vision is to be the world 's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. (McDonalds marketing strategies)

By developing a supplier networked operation and distribution system, McDonalds has been able to achieve the consistent product taste and its quality across the world. McDonalds focus is not only on making profits, but also protecting its brand reputation.

McDonalds uses demographic segmentation strategy with age as the parameter. Their man target segments are children. They take children

This also helps McDonalds to attract the young urban families who wanted to spend some quality time, while their children can enjoy every movement of McDonalds. Their Wi-Fi services are also provided to attract students.

McDonald 's corporate have used advertising, personal selling, sales promotion, public relations, and direct marketing which contributed as the worlds largest leading fast food place. The above five promotion tools are used by McDonalds to integrate marketing communication program, which allows McDonalds to have access to the communication channels clearly, and easily transfers messages and product to their target audiences.

McDonalds has provided a great deal of advertising methods. The three main advertisings for McDonalds have been: to make people be aware of any particular item, feel great about it, and also to remember it. It is crucial that the right message be communicated to the right people through the right media. McDonalds has done their promotion through television, radio, print ads, and other social medias.

McDonalds employees who work in sections are the examples of personal interaction, the employees are directly serving the customers so, and the face-to-face communication is easily

McDonalds is one of the top fast food advertisers. They have never in their advertising history used negative or comparison ads focusing to any of their competitors. Their ads have always focused only on their restaurant alone. McDonalds has for along time practices an advertising campaign. In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards. Television has always has always had a crucial role in the company 's advertising.

McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World)

To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors. McDonalds competes with others in three important areas, which are cost, speed, and