Me & My Big Ideas Paper

It is no secret that social media has become extremely popular in connecting people with friends and family, turning multiple web platforms into a regular form of communication for many. In recent years, it has also become a valuable tool for businesses to market their products to consumers and offer a way to connect and engage with them. Through relevant content posts and frequent interaction on various social media platforms, businesses receive important feedback and data that can be used to help expand the brand and better understand the needs and wants of consumers (Roncha & Radclyffe-Thomas, 2016). To build a strong social media marketing plan, organizations must create and implement strategies that support the overall goals of the

Me & My Big Ideas is also credible, which is one of the key factors to increasing engagement and communication with consumers through social media (Kang, 2010). While mistakes do happen, Me & My Big Ideas has implemented a system that has had a positive effect on the relationship the company has with its customers. A sincere apology, followed by immediate action to rectify the issue, has helped diffuse past problems and build back the trust and loyalty of their customers. In addition, the company will send extra product to any affected customers to make up for the inconvenience. This strategy has built credibility, proven the importance of social media interaction, and shown how swiftly word can spread on the internet after a problem arises. If Me & My Big Ideas had taken a different approach and not acted quickly to correct the issues, the company’s reputation would have been severely tarnished due to the active discussions consumers created on social media. A successful social media marketing plan requires flexibility as times change and the needs and wants of consumers do as well (Kilgour, Sasser & Larke, 2015). By implementing the PARC principles, marketing managers are able to create value for their target audience and ensure the company

The power of reviews and feedback can have major implications on the reputation of a business, its image, and its future sales. While social media itself has played a pivotal role in marketing to consumers, it has also increased the power of those consumers in allowing them to share their experiences and opinions about a brand, product, or service with other consumers. Reviews and other feedback from consumers hold strong merit and influence consumer ratings, company reputation, purchase intentions, and purchase conversion rates (Barker, Barker, Bormann, Roberts & Zahay, 2016). In today's world, consumers have control over their purchases, and may spend more time researching to save money and find the best deals for high quality products. By reviewing company and product feedback, consumers can feel more confident in their purchases, while also giving businesses purchase analytics to better understand what consumers are looking for and what products and services can be improved