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Media Assets Of The Science World

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The different types of media assets that Science World used was Humour, Facts & Imagery. They used humor in a lot of their displays, for example, the scale that had "You weigh less on the way down" written on it. Also when they had a bunch of clowns holding a trampoline with the words "Two most common fears: Clowns and Heights" using humor prompted me to go see what more stuff they had because I was enlightened by their comments. They used facts in all their advertisements because everything they were saying was true which could prompt their audience to go to their website and check it out just like how I did. They used imagery in almost all their ads. I would say the most memorable ones were the 3D model of tiger poop in a littler box and also the cat pee glowing in a black light. I feel like these two ads defiantly caught a lot of attention from people just walking by and spotting the display. …show more content…

I feel like the storyline really made the videos go viral because it is what grabbed the viewers attention. For example in the Dove commercial the facts that they exposed how they used makeup and photoshop to get their makeup ad out there. The self-esteem message out to the viewers at the end of the ad was so iconic it was like in a blink of an eye the ad got so real I had to watch it again. Compared to the OldSpice ad it had a lot going on I was mostly trying to figure out how he changes so fast and then got on a horse without any movement. This video defiantly went viral because people were trying to figure out how he did all that in 30seconds but overall, it definitely had a positive effect on

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