Lynx – Dumb Animals (1983), personally, got my attention, because with a powerful message on its slogan, shames whoever wears furs for confectionary ends; the message was ‘’It takes up to 40 dumb animals to make a fur coat, but only one to wear it.’’ What is very interesting about this ad is that it is not particularly targeting women that wear furs; it is targeting other people to put pressure on those who wear them. Moreover, the ad uses a very controversial image of a woman dragging a coat leaving traces of blood behind; which was used to draw attention to the suffering of the animals. Benetton – Unhate (2011) , was also a controversial and successful campaign from Fabrica and 72andSunny, that featured world leaders such as: Obama, the