Media Bias In Political Power

Political Power derived from media bias American politics, or at least the power within, comes from a number of sources. One theory developed by Stephen Lukes, in the 1970s, called The Three Dimensions of Power, explain the basic three sources from which a government, or at least politicians, gains power. Lukes theorized the ‘faces’ of power as decision making, agenda making, and persuasion. For persuasion, major politics turn to popular media outlets in order to sway viewers to agree with their opinions; thus creating a bias that exists across most modern media. Persuasion is often a subtle, if not the most subtle, face of power as most targets have no idea they are experiencing bias in the message being conveyed. A small example of such bias would be something as miniscule as a journal attempting to disprove the facts stated by another journal article. While not major, this would project another’s (the author) opinion into the mind of the reader instead of just stating facts. In modern media sources such as news broadcasts, bias is a utilitarian attempt at projecting ideas in

It often is under the scrutiny of journalists for its bias and altering content to fit within its demographic. While they do not report false information, they are accused of reporting with certain tones, positive and negative, in order to transmit a message that holds more than facts; for example, upbeat and light reporting on a war verse a bleak reporting on new taxes to help fund schools. The information is factual and accurate, but it plays on the emotions of the audience. They project their emotion into the message to be received by the target, thus preventing the audience from creating emotions and opinions of their own. By using this method and supporting the Republican Party, Fox News successfully altered election results and voter turnouts over the past two decades