Various forms of media is present all around us. One of the social cultural aspects particularly influenced by the media is body image. Most of society, with the majority being young women, develop their body image in accordance with the ideas portrayed by the media. The media promotes an ideal image of both men and women and how subconsciously they promote messages that encourage the sexualization and dehumanization of women, while asserting dominance of men through violence. Advertising contributes to people’s attitudes about gender, sex, and violence. Advertisers typically use sex in the form of a woman, by using her body, and if a man is not in the image she is portrayed as passive, innocent, sexy, and aggressive, all at the same time.