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Media's Portrayal Of Female Athletes

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This video was about the media's portrayal of female athletes. It brings up many points addressing the issues with coverage of women's sports, the sexualized portrayal of female athletes, and the stereotypes held by society along with the fact that the media reinforces female athletes as being heterosexual. Female athletes are sexualized by the media because to some there is still a cultural assumption correlating masculinity with sports; therefore, men must own and be the frontrunners of sports, and in order for females to gain any media publicity, they must succumb to the sexualization of their bodies. There are many examples of women posing naked similarly to how a sexualized model would. Part of the video compared pictures of models
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Sagas article Athletic or Sexy? A Comparison of Female Athletes and Fashion Models in Sports Illustrated Swimsuit Issues explores why some feel that females shouldn’t play physically demanding sports because it is a “turn off” and doesn’t make a female attractive. Sagas explains how some women are afraid to play sports because potential boyfriends or spouses feel that it is unattractive and their significant other wouldn’t support them. Sagas explained that the possible reasoning behind such an argument is because a good portion males would rather be seen with a model than an athlete. Sagas makes that claim because males often feel weak when being around a female athlete as men are often scared to be beat by females because it could make a male look bad as many assume that men are supposed to be tougher than women.

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When the media did show the female athletes they always showed the negative plays in the clips of commercials making the girls look bad and weak. “Womens sports continues to be covered in ways that convey the message to audiences that women's sports

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