Gender Stereotypes In Sports Media Analysis

1.The sports industry is considered to be a very male dominated area which has led to the inequality between men and women in electronic and print media (Wood,2011). The presence of women in sports has increased over the years, however, “women in the sport media are vastly underrepresented” (Woods, 2011, p. 89). It was reported that “males made up 94% of sport editors, 90% of assistant sport editors, [and] 94% of sport columnists” (Woods,2011, p. 91). This shows that the majority of jobs in sports media are male workers. Women in sports media have multiple reasons to why inequality exists in the workplace. For example, the women that get hired “face harassment or isolation in a sport environment populated mostly by males” (Woods,2011, p.91).

Also, women in sports media have a difficult time getting hired and when they do receive the job they are compensated at a lower rate than their male coworkers (Woods,2011). In order for society to overcome these reasons and have a positive social change, I believe that women should receive mutual respect from their male coworkers. Women should be able to feel safe in their work environment without the worry of getting harassed. Also, I strongly believe that equal pay should be administered for men and women if they are performing the same job.

2. Woods discusses multiple effects that media has on sports and also the effects that sports have on media. These effects have both positive and negative outcomes towards the society. Personally, one effect that I think is positive that society benefits from is that “sport has provided the media with enormous, predictable audiences that are attractive to advertisers” (Woods,2011, p.81). This effect is a major benefit to society because it generates revenue for

The topic of TV ratings had an example about how the NFL’s TV ratings had decreased and the solution was to exploit overseas demands by investing in foreign teams and airing hours of TV worldwide (Miller et al., 2003). The NBA’s Commissioner also has a similar plan to increase ratings by drawing in “50 percent of the league’s revenue from overseas” (Miller et al.,2003, p.435). This revenue from overseas would be a major reason why US professional sports would want to globalize around the world in order to gain a new audience. Another argument for the use of a global labor pool was about recruiting cheap foreign players such as the MLB did when looking for players in Latin American because players would “sign up for much less than equivalently gifted players domiciled in the US” (Miller et al.,2003, p.431). This type of recruitment showcases that the US professional sports priority was to benefit economically by poorly compensated players. The article also continues to mention that US professional sports have “exhausted the domestic supply of good, cheap, obedient athletes and wealthy consumers” (Miller et al.,2003, p.432). From the over produced market in the US, professional leagues like the NBA “went overseas…in search of cheap talent and likely