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Controversy: The Role Of NCAA And Higher Education

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The Role of NCAA and Higher Education The National Collegiate Athletic Association (NCAA) was formed in 1906 as non-profit organization with the purpose of protecting students and setting official guidelines for sports. Ever since the NCAA was established in 1906, there has grown to be a controversy of whether sports should be associated with universities and colleges. There are some that argue that the NCAA takes the conflict approach, and claim that student-athletes are only used to make money for the institutions rather than be students, because they generate millions of dollars in revenue each year for the industry. Others argue that there should be more money invested into the athletic department compare to other departments in the school. …show more content…

In 2010, the attendance for NCAA division one football topped 50 million people for its customary season games (Clotfelter, 2010, p. 49). This does not include the hundreds of thousands who have attended bowl games as well as the hundreds of millions people who visually examined these games through television or web stream. In 2010, the NCAA signed a 14-year deal with CBS worth $10.8 billion dollars for them to broadcast the NCAA March Madness tournament, demonstrating the magnitude of NCAA. This contract alone engenders $740 Million annually for the members of the NCAA (The Chronicle of Higher Inculcation, 2010). The statistics and contracts of the NCAA exhibits that it is far more than an average neophyte sports league. It is in fact a highly competitive industry in the category of regalement, which competes with many of today's favorite television programs. There are definitely many economic factors that are consider when the NCAA athletic departments face critical decisions. There are numerous decisions that need to be made but, departments often fixate on how to price tickets, how to capitalize on consumer surplus, making the best and most fitting recruiting decisions, how to operate, as well as making profit sharing techniques concrete. Subsequently schools that are in the regalement business must treat their athletic programs as a business and use business and …show more content…

A star athlete in the study was relegated as someone who plays professionally upon graduation. The marginal revenue product for integrating a star athlete to a NCAA D-1 football roster engenders adscititious revenues of $539,000- $646,000 per year to the school, as well as an adscititious $871,000 - $1,000,000 in revenue from the integration of a star athlete for NCAA D-1 basketball (Brown, 1993, p. 679). With the value of high caliber players being so great, and the genuine cost of tuition and boarding of the individual players, universities receive a high caliber of economic rent from these star athletes (Allmen, Leeds, 2011, p.359). Another way to analyze this is by a supply and authoritatively mandate figure of recruiting, because the market-clearing price for a star athlete is set below the balance, which engenders a great demand for high caliber players. Recruiting for star athletes is a process that is very competitive between universities, which sometimes lead to NCAA breaches of recruitment in universities. Those violations can include team operations offering to pay players under the table or give payments to family members. The process of this resembles other industries in which the market-clearing price is set below the equilibrium, which creates a black market. This formation of a black market is similar to what happens when recruitment

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In their journal “The Case of Paying College Athletes”, John Siegfried and Allen Sanderson point out many discrepancies in NCAA policies, but do not support monetary payment. They argue: “College athletes are in fact currently paid, in the sense that the majority receive grants-in-aid that cover most – although not all – of their college expenses.” (Pg. 127). After this statement, the authors detail the demanding payments varying depending on each college

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Summary: This article tackles the question of whether or not college athletes are being unfairly exploited due to not being paid. By specifically looking at a court case that aimed to settle this dispute, the author suggests that the court decided that salaries for players were banned because in doing so, the “product” of college sports was being preserved. Abbott explains that college sports will lose their authenticity because of the fact that providing salaries for these athletes will greatly favor large and well funded athletic programs. The compensation will greatly lessen the chance for any type of “upset” or “Cinderella story” and therefore make college sports boring. Analysis: This article will be helpful in supporting the synthesis

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The National Collegiate Athletic Association, more commonly known as the NCAA is a non-profit organization that organizes and executes college sports, including football, basketball, as well as 21 other sports, with 3 different divisions throughout the United States. Because this organization is label as a “non-profit” it is unusual for it to make nearly billions of dollars in revenue each year. However, according to USA Today, “the NCAA generated $989 million dollars in revenue in 2014”. The NCAA players should get acknowledged for the companies’s wealth because of their outstanding effort and hard work they bring their teams and the top. As the team becomes more popular and known bigger audience watch the sports.

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“That $11 billion deal -- OK, it's $10.8 billion to be exact -- between the NCAA and CBS/Turner Sports for March Madness between 2011 and 2024. We're talking $11 billion for three weekends of television per year. On top of that, there's a new four-year deal with ESPN that pays the BCS $500 million.” (Michael Wilbon). The NCAA makes more than enough funds that would allow them to put their college athletes on pay.

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The selling of television rights to different networks makes up a large percentage of the NCAA’s revenue. “Most NCAA revenue (81 percent projected for 2012-13) comes from media rights, mostly from a $10.8 billion, 14-year agreement with CBS Sports and Turner Broadcasting for rights to the Division I Men’s Basketball Championship. Most of the remaining revenue comes from NCAA championships, primarily ticket sales” (Revenue) During the “march madness” mens basketball tournament CBS and Turner made over one billion dollars by selling television advertisements at a price of 700,000 dollars for thirty seconds. (Should NCAA Athletes Be Paid?)

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The highest paid college sporting event of 2015 has been “The NCAA basketball tournaments, or "March Madness," have become a huge business. As Forbes ' Chris Smith wrote, CBS and Turner Broadcasting make more than $1 billion off the games, "thanks in part to a $700,000 ad rate for a 30-second spot during the

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The debate of the topic of paying student athletes, argues that these athletes currently receive scholarships, whose value in some instances, total close 200,000 over there four years. The NCAA have signed a 6,200,000,000 11-year deal giving CBS the rights to televise its men basketball championship that’s 545,000,000 a year up from 216,000,000 annually (Meshefejian 2). And college athletes don’t get any money from it. This is why college players should be

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The NCAA is an elven billion dollar company. Eleven billion is more than the annual revenue of the entire NBA (National Basketball Association) or the NHL (National Hockey League). It should also be noted that this money is not evenly distributed through the players, coaches, and schools. The NCAA remains a non-profit organization. However, each year the NCAA takes in almost eleven billion in revenue across college sports.

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