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Michelob Ultra Commercial

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Case Study 2 Michelob Ultra turned the usual Super Bowl viewing party into a Superior Bowl viewing party with a 60-second commercial that showed how even some of the biggest stars in sports can take a break and enjoy a Michelob Ultra beer. The commercial was a celebration of the idea that everyone, even the biggest champions, deserve to relax and have a beer, no matter where they are, even in a local bowling alley.
The commercial features many stars in their cast including Super Bowl champion Peyton Manning, Serena Williams, Alex Morgan, Brooks Koepka, Nneka Ogwumike and Jimmy Butler. The ad is humorous, with Brooks Koepka missing a shot on the pool table, adding to the overall lighthearted tone of the commercial. The ad showed that even …show more content…

By promoting the idea that even the biggest champions deserve to relax and have a beer, the advertisers tap into the viewers' sense of self-care and the desire to take a break from the demands of daily life. Overall, the Michelob Ultra commercial was aimed at sports fans who appreciate the relaxed atmosphere of a Super Bowl viewing party, relatable humor, and the opportunity to take a break and enjoy a beer with …show more content…

By featuring well-known athletes such as Peyton Manning and Serena Williams, the commercial showcases that even those who are known for their exceptional skills and abilities can let loose and enjoy a beer with friends. This helps to build credibility for the brand and reinforces the idea that Michelob Ultra is a beer that is enjoyed by all types of people, including those who are successful and accomplished.
The pathos of the commercial is to evoke a sense of relaxation and enjoyment in the viewer. The lighthearted tone of the ad, filled with humor and featuring athletes having a good time, creates a feeling of comfort and encourages viewers to want to take a break and enjoy life's simple pleasures. By emphasizing the idea that everyone deserves to relax, the commercial appeals to the viewer's emotions, making them feel good and encouraging them to choose Michelob Ultra as their beer of

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