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Middle Age Women

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Anti-Aging Advertisements and Their Impact on Middle-Aged Women’s Self-Esteem in Appalachia
INTRODUCTION
This study will investigate the relationship between anti-aging product advertisements and the effect it has on Appalachian middle age women’s self-esteem. This experiment is important to the field of social work because it focuses on the well-being of individuals. Well-being is a primary concern when practicing in the field of social work. Secondly, when researching the effects of media on self-esteem, young women are often the examined group. Conducting this analysis will help expand knowledge and awareness of media’s effects on middle-aged women. Lastly, no research has been conducted in the Appalachian area regarding media’s impression …show more content…

It is common for women in many societies to view their physical appearance as a basis of their individual worth (Haboush, Warren, & Benuto, 2012). While it may not be healthy, it is a frequent theme seen throughout the United States. Nationally, the ideal woman is reflected as having a, “very thin body with long legs, light eyes, clear skin, and no wrinkles,” (Haboush, Warren, & Benuto, 2012, p. 668). Women who seek to achieve this ideal draw information about it from media because it reflects their worldview (Balcetis, Cole, Chelberg, & Alicke, 2013). Some women in the United States may feel pressure to attain this ideal and go to great lengths to achieve it. For example, Haboush, Warren, & Benuto (2012) stated in 2010, 10.7 billion USD was spent on cosmetic procedures, nearly all of which was completed to project youthfulness. Benbow-Buitenhuis (2014) reported the United States cosmetic industry was worth 700 million USD upon arrival in 1929 and since the 1970s has promoted potent anti-aging products promising daily improvements. It is no surprise these product’s promises have impacted women’s self-esteems. Upon further examination, is has been found many women believed attaining the ideal body would improve chances of security, success, intimacy, and life satisfaction (Haboush, Warren, & Benuto,

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Due to media advertisements, women have felt the pressure to look good more than ever. In the book Where the Girls are, the author Susan Douglas expresses what women sometimes feel when they are exposed to media advertisements. "Special K ads make most of us hide our thighs in shame. On the one hand, on the other hand, that’s not just me, that’s what it means to be a woman in America" (Douglas 1995). Women struggle every day with these societal pressures that the media has created and sadly it is only getting worst.

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This constant fixation on physical perfection has created unreasonable beauty standards for women, ones we cannot possibly achieve on our own. Such standards permeate all forms of popular media, particularly fashion magazines and advertisements. Women are bombarded with the notion that we must be thin in order to be desirable. These images project an

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Because these ideas are incorrect, they can negatively affect a person’s life. The media also looks at how “young people’s self-confidence and self-esteem are not entirely developed yet”(Kiler, Rommerskirchen, and Brixius). The media looks at this because it makes it easier to exploit younger people and make them believe something. Exploiting a person is a negative thing to do because someone is unfairly and unjustly altering that person. To sum it up, the media can currently be used to manipulate and exploit people

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Everyday females are exposed to how media views the female body, whether in a work place, television ads, and magazines. Women tend to judge themselves on how they look just to make sure there keeping up with what society see as an idyllic women, when women are exposed to this idea that they have to keep a perfect image just to keep up with media, it teaches women that they do not have the right look because they feel as if they don’t add up to societies expectations of what women should look like, it makes them thing there not acceptable to society. This can cause huge impacts on a women self-appearance and self-respect dramatically. Women who become obsessed about their body image can be at high risk of developing anorexia or already have

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The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

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The results revealed that only 2% of women around the world would describe themselves as beautiful (Etcoff et al., 2004). According to Dove’s website, the Dove Campaign for Real Beauty is “a marketing campaign established in order to widen the definition of beauty as well as provoke discussion on what our society deems beautiful.” The main message of the Dove campaign was that women’s unique differences should be celebrated, rather than ignored, and that physical appearance should be transformed from a source of anxiety to a source of confidence. This message was delivered through a variety of communication means, including TV commercials, magazine ads, and a worldwide conversation via the

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From an early age, we are exposed to the western culture of the “thin-ideal” and that looks matter (Shapiro 9). Images on modern television spend countless hours telling us to lose weight, be thin and beautiful. Often, television portrays the thin women as successful and powerful whereas the overweight characters are portrayed as “lazy” and the one with no friends (“The Media”). Furthermore, most images we see on the media are heavily edited and airbrushed

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Within America, it is very apparent that the beauty of youth is flaunted on many platforms, from high billboards to television commercials. One case of this in American television is the advertisement of lotion company Avon, claiming that their product will restore skin to a “younger age” and “make you look ten years younger just after 24 hours.” Models in the commercial are composed of not older women who have youthful skin, but young women in their mid to late 20’s with glamorous skin. This is represented in the novel with Dorian who does not want to accept that he will age and lose his attractiveness. There must be a large psychology with Americans who want to prolong their “youth” for as long as they can for these beauty product industries to remain so successful.

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They portray the women in these commercials sympathetically and weakly. A child may see this commercial and mentally place their parent or grandparent in the situation. This makes the item present appealing and helpful, as it would life a burden off of the family member. This portrayal can be accurate but it presents the idea that all elderly women are weak and unable to be independent without the assistance of somebody or something at all times. This is the inaccurate presentation focusing on

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Men and women nowadays are starting to lose self-confidence in themselves and their body shape, which is negatively impacting the definition of how beauty and body shape are portrayed. “...97% of all women who had participated in a recent poll by Glamour magazine were self-deprecating about their body image at least once during their lives”(Lin 102). Studies have shown that women who occupy most of their time worrying about body image tend to have an eating disorder and distress which impairs the quality of life. Body image issues have recently started to become a problem in today’s society because of social media, magazines, and television.

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Society’s perception of male beauty isn’t tied as inherently to age as it is for women, in that cosmetic companies continually market products to consumers through the male gaze. Women are constantly defined by their appearance, which is problematic in and of itself, but this problem is exacerbated by society’s rampant ageism which tells women they must maintain youthful, feminine looks as they

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Theresa Belton discusses the very concept of influence regarding media and points out that the influence isn’t just on our opinions but rather the media's influence on our ideas, thoughts and perceptions in such ways that we are not even aware of it. The media is recognised throughout studies as being the most powerful influential force especially regarding how we see ourselves. Many studies on the topic have been conducted using the assumption of the influence that the media has, and how it can cause harm due to it’s widespread belief. There has been a surge in the number of studies, experiments and theories in the last few years regarding the connection between media representations and self esteem and self image. We live in a world where media is easily accessible and is wherever we go, therefore according to Cashmore we are constantly bombarded by endless imagery, representation and stereotypes and it is inevitable that they begin to shape who we are and how we see ourselves.

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At that fragile age of growing up and shaping as a human, I coudn’t quite see that something was wrong with my Barbie or the princesses I worshiped. I could only see how beautiful they are, how slim and fragile their bodies are and dreamed of becoming like them one day. Subconsciously I was already applying for membership in the most manipulative and even sometimes life-threatening club called „The Cult of Thinness“. Men have always been portrayed in terms of how powerful, dominant, intellegent and ambitious they were while women, on the other hand, have been judged by their attractiveness, beauty, appearance, fertility etc. According to author Sharlene Hesse-Biber, the obssession with achieving the standard of perfection has

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33 percent of the women studied were concerned with appearance associated with aging such as sagging, wrinkles, and weight changes. However, only 21 percent of the men were concerned with how age affected their appearance (Olson, 2015). The double standard is also seen when observing the fact of women wearing make-up on a daily basis. The idea of appearance and growing old puts pressure on girls at a young age to wear make-up to enhance their physical appearance at all ages. Men do not wear make-up, but women will use makeup to disguise physical features associated with age.

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