Qualitative Research Techniques

the uppermost clinical principles in every feature of their services and operations. The competitive benefit that Netcare 911 has attained is reinforced by a solid track record of experience in the delivery of infield emergency support solutions, a conventional principles of performance restrained initiatives to guarantee a sustained great quality and standard of expert clinical care, the capability to provide a complete emergency services, and pre-hospital, telephonic advisory services, assistance solutions and expertise in evacuation conveyance. Diverse kinds of emergency faced by students are widespread; therefore, research will be done using different methodologies to explain the research process.
4. METHODOLOGY
The necessity for research

Mixed methods involve the collection and integration of both qualitative and quantitative data in a study. Variation in data collection leads to much greater validity. The use of mixed methods answers questions from a number of different perspectives and ensures that there are no gaps in the data collected. It also ensures that pre existing assumptions of the researcher are less likely. Mixed methods approach can also be useful when one methodology does not provide the information that is required (Bulsara, n.d). Thus, the use of mixed methods is important because it is more than simply collecting and analysing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of the study is greater than either qualitative or quantitative research (Creswell & Plano Clark, 2007) and it is exploratory. The data provided by qualitative method is data typically collected in the participants’ setting, data analysing inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data (Creswell, 2007). The purpose of mixed methods is that both quantitative and qualitative research in combination provides a better understanding of a research problem than either research approach alone. The aspects of using mixed methods raises issues such as

Quantitative content analysis is systematic and is potentially more objective and persuasive in that it categorises and tabulated all appearances in the text of the characteristics deemed relevant to the issue at hand. Quantitative content analysis can be used to aggregate themes expressed by individuals to arrive at a quantitative description of the beliefs, attitudes, perceptions, values or goals of the group. Thus quantitative content analysis is well suited to measuring differences in issue orientation between groups (Hermann, 1999). For the brand scan, twenty articles were retrieved online regarding student distresses and challenges on campuses across the country. A formula was used to estimate the degree of imbalance. This formula f>u or f<u. f refers to the favourable units of content, u refers to the unfavourable