Modern Gender Stereotypes: A Normative Critique

The Modern Gender Stereotypes: A Normative Critique. Gender stereotypes are particularly attributed to men and women as in society reinforcing the distribution of different roles based on gender. According to Martin, Little and Wood (1990), gender stereotypes refer to a set of societal norms that hold the fixed ideas about male’s and female’s trait and capabilities and what type of behaviors are generally considered acceptable by the society, based on their sex. Several things are thought to be correlated with gender stereotyping which include the gender concept of femininity and masculinity, the portrayal of domination of men against women and the character traits people hold based on the sex preferences. These are regarding to the behavior

Tom, Rutger, Boger and Monique Kloosterman (2010) agreed that media has developed the stereotypical gender-roles schemas whereby it displays women as sex objects and highly sexualized them in media. They noted that media often portrayed women as sexy, seductive and the objects desire of every man. Although media has been the place of central social discourse, but exposure to media has also produced the society’s stereotypic notions between men and women. For instance, the way in which men and women roles are portrayed in media reflects the traditional stereotypical of gender, where women are dominated by

According to Koenig, Mitchell, Eagly and Ristikari (2011), studies on gender stereotyping attribute these findings to gender inequality, since the characteristics of leadership roles are ascribed more to men than women. It is suggested that masculine traits which attributed to men are more likely to be associated with leadership roles than feminine traits which attributed to women. Specifically, leadership roles tend to correlate more strongly with men than women as women characteristics stereotypically do not qualify the expectations for leaders. However, the result on Eagly and Johnson (1990) research shown women have a higher tendencies to be more interpersonally oriented and tend to lead using a more democratic style as compared to men which focused on more task-oriented and autocratic style of leadership. Accordingly, gender difference between leadership style of men and women were small in which weakened to the extent that a role was dominated by men. But, these findings also suggested that women may tend to lose authority in male-dominated groups if they adopt typically feminine styles of