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Money Won T Buy You Everything: The Difference Between Owned, Paid Media

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Money Won’t Buy You Everything – The Difference Between Owned, Paid and Earned Media
Paid media is media, or attention, that you buy. This includes things such as Google AdWords, and other PPC campaigns – adverts where you pay for ad space in order for people to see your brand. Paid media targets general consumers.

Owned media is content and channels that the brand controls itself – this is content on your blog or website as well as on your social media pages. Brands often give away content or information in hope of winning followers and leads for the business. Owned media targets interested customers.
To do well through owner media it is important to have a strong content marketing strategy, with excellent content, and a strong social media
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