ipl-logo

Google's Famebit Essay

854 Words4 Pages

Google Acquires Famebit for Influencer Marketing

On Tuesday, October 11, 2016, Google announced the acquisition of Famebit, an influencer marketing platform that helps creators connect with brand advertisers, especially on YouTube. To date, more than 25,000 branded videos have been produced via Famebit from its start in 2013. Since then, complementary and innovative influencer marketing platforms, such as Octoly, have emerged, many of which are helping drive significant creator content while simultaneously enabling brands to connect with more influencers than previously possible, especially the massive, long-tail of up-and-coming ones.

Response from Octoly, Another Major Influencer Marketing Platform

“We’re excited by Google’s acquisition of Famebit because so many creators use both Octoly and Famebit to build their audience and connect with brands. It validates the critical importance of influencer marketing,” said Thomas Owadenko, Founder and CEO of Octoly. “We’ve taken the concept of influencer marketing one step further and introduced an entire free …show more content…

It also helps brands get products into the online dialogue fast without the need for complicated creator identification period and a follow-on vetting process. There are no brand guidelines, so creators not only generate more content (because the new have more products), but also deliver more authentic content because they have full editorial control. Authenticity is the key to influencer marketing success with their audience. Remember that traditional advertising is proving much less effective with younger consumers. Proof point from Jean-Paul Agon, CEO of L’Oréal: “Our brands that grew the most were also very low [advertising and promotion] intensive… Kiehl’s has no media. Urban

Show More
Related
1372 Words | 6 Pages

This way we can communicate with our customers or potential customers about our products. We also can gain the trust of other bloggers and encourage them to write about our products, in this way it will increase more awareness about our company and

Read More
1851 Words | 8 Pages

In talking with Scottie, I then began to notice the importance of social selling and social media marketing

Read More
1331 Words | 6 Pages

Grand’s social media accounts and use SEO tactics to increase traffic. In this area, Dr. Reamer’s Survey of New Media gave a lot of peripheral information, but I had not had any hands-on experience. Weston showed me their account managers and explained how he uses the data to make decision about which posts to boost and when. Concepts Acquired Some concepts I was not prepared for was the maintenance of equipment’s and the mass of data that was created each week.

Read More
968 Words | 4 Pages

#8. Follow and reach out to Twitter influencers Twitter influencer marketing is popular; it is about getting celebrity or people who have a large number of followers and great reputation to tell your story to their audience. According to Launchmetrics, “76% of marketers consider influencer engagement effective in garnering customer loyalty”.

Read More
506 Words | 3 Pages

Another reason could be that it sells what they are advertising. It catches a viewers attention and draws them in. It creates a good vibe and good attention the the

Read More
751 Words | 4 Pages

In the article “Marketing to the Millennials” Suzy Menkes addresses social media as the new form of advertisement, particularly towards the millennials. Menkes believes the millennials are consumed by social media, and that social media should be the target of major fashion labels when advertising their new lines of clothing and shoe wear. She recommends esteemed companies to provide access of their brands through websites to conform to this change to maintain their businesses. Such a transition for many luxurious esteemed companies often takes away the exclusiveness of the brand. While, the access of these prestige brands may be successful in gathering a new group of consumers, Menkes assertion of advertisement being outdated is accurate.

Read More
459 Words | 2 Pages

Nolan writes the article to bring awareness to the offensiveness and incorrectness of referring to black people as Urban. In the article it states how people use the word Urban as a coded word for black as Nolan says, “And the number of pundits who drop the "urban" code word while stumbling in search of something to say other than "black" is impossible to count.” (Nolan 12) Everyone knows what people really mean by using the word “urban” referring to black people is to hint at the stereotype of “gangster” or

Read More
1022 Words | 5 Pages

REI partners with influencers on social media pages as a tool for arousing the interest of people in the

Read More
237 Words | 1 Pages

Hi Peeps, Today's Quote "know your boundaries and limits, since there are things you should never touch, consider, or think about! Questions It is a wast of time listening and debating God's Good information with evil people. Understanding and wisdom comes with learning, knowing, and applying God's Word to live fruitful, productive lives.

Read More
558 Words | 3 Pages

A Price Floor Only Benefit China Government Prices often play an important role in the economy and they are easy to change too. Therefore, sometimes prices are unfairly high for the buyers, and sometimes it would unfairly low for the sellers. In situation like this, government would set a legal price on how high or low a price may go with a product. Recently, China government sets a price floor on fuel, which is $40 per barrels.

Read More
1118 Words | 5 Pages

With more consumers becoming aware of your brand, your site certainly gains strong potentials of generating new leads and increasing sales conversions. Generally, good contents characterize less of the blatant

Read More
459 Words | 2 Pages

Trio Scholarship essay Participating in a trio program has been a unique experience. One of the best experiences of my life, and I would never change for anything in the world, and I will never forget because it played an enormous part on the formation of the person writing this sentences. My experiences with a trio program have provided me with the right atmosphere and the right tools for self-improvement and growth. Being a part of a trio program is more than just attending to a summer camp, or a learning experience.

Read More
962 Words | 4 Pages

Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their

Read More
942 Words | 4 Pages

Influencer marketing is one of the most popular online marketing strategies for brands today. It is a simple idea: get influential people to spread the word about your brand or business through blogs and social media. However, if you want your influencer marketing campaign to be a success, then you need to choose your influencers wisely. Influencer marketing is not just about spreading your message through reviews.

Read More
1062 Words | 5 Pages

How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer?

Read More

More about Google's Famebit Essay

Related Topics

Open Document