The Monsanto Company has not had a perfect story in regards to proper operating procedure and moral fiber. However, the ability to foresee any and all problems of the future is hard for many companies in this type of industry. I do not agree with the current moral and ethical dilemmas Monsanto has created, but there are still some positive products produced from their aggressive organizational behavior. To fulfill moral obligations to society and the environment, Monsanto will need to focus on the possible implications of these experimental procedures. There will always be negative if there is positive, but limiting the negative outcome will need to priority number one for the Monsanto Company. The high-performance mentality created by …show more content…
The monopolization of the agricultural industry has generated a selfish image of the Monsanto Company that is driven by greed and lack of concern for the world around them. The “Monsanto Makeover” written by Jenny Hopkinson, provides a rather detailed depiction of the Monsanto Company and how they understand the negative connotation associated with biotechnology (2013). In order for the Monsanto Company to gain public acceptance and prove the needs of society and the environment are a part of their organizational culture transparency will need to be established (Hopkinson, 2013). I believe this to be an accurate forecast for the creating a positive brand image for the Monsanto Company as a whole. The Monsanto Company has created and developed some noteworthy methods of giving back to society, but the company still remains guarded to the public eye. The importance of transparency is seen in the development of self-image. The Monsanto Company will stand to gain public appreciation, as well as, stakeholder support if this done correctly (McClure, 2016). The means to give back to society will and are the ability to create transparency for the Monsanto Company. I find, throughout my research, this process will create the need for support rather than the lack there of. The organizational values of Monsanto will need to be re-calibrated to fit social