Countless larger companies utilize powerful rhetoric strategies to create a certain image of their product and convince consumers to purchase said product. The car company Jeep aired an advertisement during the 2020 Super Bowl, which attempted to sell one of their newer Jeep Gladiators. The company based their advertisement on a familiar and comical movie and included widely-known actors. The advertisement included fun dialogue and eye-catching imagery that allowed audiences to stay intrigued in the story and idea being expressed. The advertisement portrays to all possible consumers, through effective strategies, that the Jeep Gladiator aids drivers in making each day new and exciting.
The Crazies to Say the Least “David leans on the sideline fence, sipping his coffee, watching the game. No one has yet noticed the dark figure walking out of the shadowy woods beyond the outfield. Weaving like a drunkard, he walks right onto the playing field, oblivious to the game. He is carrying a shotgun. Heads turn, mouths falling open in the bleachers and dugouts, everybody staring in collective disbelief.
To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing
For God sake, anyone would want to get his second chance if he got something to be fixed in his past life. One of the prominent novels by Mitch Albom, For One More Day gives its readers a very big impact in life after reading it. Since that the novel gets good feedbacks from the readers, a director, Lloyd Kramer takes the initiative to take For One More Day novel to another level which is a movie. The movie is starring by two top stars in the film industry which are Michael Imperioli as Chick Benetto and Ellen Burstyn as Chick’s mother, Posey Benetto. The movie is about Chick who was deeply in depressed situation after his mother passed away.
Throughout The Incredibles, the crime rate in the city does not change as much but rather the ability to prevent crime, as superheroes are thrown in and out of the equation, meaning that the best solution is to adjust the police force to be better for times lacking superheroes. Graph (a) shows the overall change for crime in the movie, and is broken down in Graph (b), which shows the original supply and demand before the superheroes went into hiding, and Graph (c), which expresses the movement along the demand curve as the lack of superheroes affects the city’s ability to prevent crime and increases the cost of doing so. This movement is expressed in Graph (a) as the price floor line, which moves demand to a point of less quantity and supply
The film’s ethos, pathos, and logos all contribute to persuasion, as the poster forces a determination regarding interest in the upcoming film. I will discuss the poster for The Wolf of Wall Street and how it uses each rhetorical device as a means to establish the tone and setting for the film. A film’s ethos focuses on certain actors, directors, and production companies with loyal fanbases. An actor, such as Leonardo DiCaprio, has the ability to drive up a film’s success at the box office, simply by attaching his name to the poster.
The tension between artistic vision and commercial success is a recurring theme throughout the film, as the characters navigate the changing landscape of the industry. Don, in particular, struggles with the idea of sacrificing his art for the sake of a lucrative career, but ultimately realizes the value of making a film that he can be proud
Sunset Boulevard is an entertaining portrayal of the dramatic side of Hollywood in the 1950’s through the film noir genre and thoroughly does so through repeated themes of entrapment. Sunset Boulevard is the name of the street Norma Desmond, a renowned silent film actress, resides in. She confides within a film writer to restore her fame back to what she had as a silent film actress in the newly introduced “talkies”. The writer, Joe Gillis, is thus stuck with the task of aiding her to help out his economic status.
Hartman Jule once said, “Advertising is only another form of statistics.” The world today is consumed by advertisements for products, politicians, and much more. It is inescapable, and yet it is difficult to truly grasp the amount of thought and effort that advertising agencies must put into their marketing approaches. That is, until one views The Persuaders. This documentary delves into the world of marketing, revealing the thoughtful planning that goes into each advertisement, from the initial research to the final result.
In the movie, Everything Must Go, starring Will Ferrell, is a film about an alcoholic named Nick Halsey, who just lost his job, his wife, and his home. Since his wife put all his items onto the front lawn, Nick decides to make the best of it and starts living on his lawn. Nick also has a limited amount of time to sell or giveaway his things because he can’t live on his lawn for long. The theme of this film is how people start to change once they have lost everything. The author is trying say that people trying to change themselves for the better after they’ve lost it all is just a natural way of human nature.
The documentary, Merchants of cool, describes an evolving relationship between the vast teenage population and corporate America. The film provides an in-depth look at the marketing strategies and communication between these groups. Adolescents are shown as learners and adapters of the fast-paced world; they’re constantly exposed to fashions and trends. These young adults have a lot of disposable income and are willing to spend it, in order to gain social popularity. In other words, they are chasing ‘cool’.
War is the biggest cause of destruction for nations. World War I in 1914 to 1918 shook the stability of countries and involved military alliances between different groups of countries. Germany was one of the countries affected by those wars. In 1934, 20 years after World War 1, The Triumph of The Will a documentary film was released. It was produced and created by Leni Riefenstahl, who was commissioned to do it by the Nazi Party.
In 2015, HBO aired a six-part, true crime documentary series titled, The Jinx: The Life and Deaths of Robert Durst. Writer and director, Andrew Jarecki, examined the details of three crimes associated with Durst, including the disappearance of Durst’s first wife Kathy, the murder of his dear friend, Susan, and the murder and dismemberment of his neighbor, Morris Black. While the mini-series was met with acclaim, many – including myself – criticize The Jinx for its storytelling approach. The series seemingly blurs the lines of storytelling – for entertainment purposes – and journalism; raising many questions regarding ethics. Initially, Durst approached Jarecki regarding an interview after he saw All Good Things, a film Jarecki had released
Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”
As budgets for major Hollywood releases continue to climb, the importance of promotion and distribution grows. Opening weekends are crucial, as this is the most crucial time for box office. Therefore, traditional methods of blockbuster film promotion are now being innovated upon, especially so with younger audiences. The study of the film franchise, The Hunger Games, (Lionsgate Films, 2012, USA), has shown the targeting of young adults is achieved through promotional campaigns. As teenagers grow older, they develop with interests towards factors such as the appreciation of aesthetic appeal, and creativity.
