My Marketing Major: Connections To The Music Industry

Connections to My Marketing Major The music industry has always favored profits, whether it is to sell as much merchandise as humanly possible, to change a group or artists look to look a certain desirable way, or to churn out similar music styles that appeal to young teenagers in love. The music business is one that has always favored making as much profit as possible and predicting which songs would would hit the big time. Marketing is the department of business that has to produce products and appeal to target audiences and maximize profits through sale strategizes to create a successful image and style for a company. Marketing was a huge tool in Elvis’ career, Berry Gordy’s Motown singers, and selling crooner music that appealed to young women.

In the book Rockin’ In Time, it states that girls woke up and fell asleep to images and merchandise that was marketed to young girls, “All told, the fan could buy seventy-eight different Elvis Presley products that grossed about $55 million by December 1957.” These seventy-eight different products included: Elvis themed clothes, posters, jewelry, beauty products, board games, sodas and pillows. Girls could easily become obsessed with the Elvis merchandise and were constantly reminded of him and his music. The first face of rock and roll had a team at RCA that helped shape the image of The King of Rock and Roll, which constantly reminded his fans of his presence by appearing on television shows to perform his music and by churning out hit after hit such as “Love Me Tender,” “Heartbreak Hotel,” and “Hound