Nordstrom was founded in 1901, in downtown Seattle, as a women’s’ shoe store. Thanks to the Klondike Gold Rush in 1897, John W. Nordstrom earned $13,000 within two years and was able to start his business. Over one hundred years later, John W. Nordstrom’s small vision has grown into a large specialty retail store serving ages from infants to elders. With 117 striving locations in the United States, Nordstrom has continued to physically expand to 30 countries and reaches 96 countries through their online store. Nordstrom has also widened their customer base with stores like Nordstrom Rack and Jeffery Boutiques. Nordstrom’s success is no secret to the business world, but we found that their path to get there is much different from other retail stores. Instead of targeting just one group, they have focused their attention on a two completely different segments, with one single business. For example, Nordstrom focuses on high-end shoppers while Nordstrom Rack focuses on more modest customers. This allows everyone to relate and be able to purchase anything through Nordstrom. Another important addition is that Nordstrom is developing a stronger Internet base. This allows the company to reach out to …show more content…
Being such a large company, it’s assumed that Nordstrom would have a lot of debt and liabilities, but they are able to control their expenses and liabilities in order to maintain a positive net profit. As the company continues to expand, Nordstrom is doing an excellent job at maximizing revenues and minimizing expenses each and every year. Not only is this benefiting the company, but also stockholders. As stated in the 10-K, Nordstrom paid dividends of $1.20 per share in 2013 versus $1.08 per share in 2012. Below is a detailed table of Nordstrom’s Statement Earnings. The future of Nordstrom will continue to strive with this pattern of