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Ocado's Business Operating Model

831 Words4 Pages

Operations management entails the planning, organizing and the supervising of operations within an organization, in the context of manufacturing, production or offering services (Bamford & Forrester, 2010, p.26). The approach ensures that business realize success in turning their inputs into outputs through an efficient delivery-focused approach. These inputs often represent the various elements that contribute to the operations within the organization, such as the equipment, material and technology, and the available human resources (Lawson, 2014, p.11). Through proper management of its human resources, for instance, a company may ensure increased efficiency, which can be realized through better satisfaction and customer loyalty (Bamford & Forrester, 2010, p.38). Similarly, efficiency may be improved through the management of the operations to enable sustainable use of resources.
Ocado’s Business Operating Model …show more content…

Ocado’s business model is majorly focused on use its resources to capitalize on the consumer interests in convenience, flexibility and speed. Through a centralization of their picking operations, the company ensures that it is able to address the elements that may influence an increase in the cost of operations. This enables them to address cots concerns among its customers, while allowing them a chance to enjoy a convenient shopping experience. The model the business uses allows it to address the costs incurred in the redistribution of the stock from other centers of

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The growth in revenue also results from a steadily increasing user base of the retail company (Robinson, 2017). Ocado saw an increase in active customers from 355,000 in 2012 to 580,000 in 2016, which is 63% more. 4.2 Stock Price Ocado hasn’t made much of a progress in terms of stock prices in the last few years. In January 2013 Ocado opened a new Customer Fulfilment Center (CFC) in Dordon, which improved the business’s operating efficiency and capacity (Ocado Group, 2013). On the 17th May 2013 Ocado signed an agreement with Morrisons for providing ecommerce services regarding Morrisons online retail website (Ocado Group, 2013).

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