Onestop Essay

Introduction：

The OneStop is a traditional retail chain with over 100 shops across Australia, as well as over 50 years of business history. The Company offers a wide range of products to meet the needs of a diverse customer base.OneStop's business model relies heavily on physical shops and in-person sales, with a focus on friendly service. However, the company now faces significant challenges due to Amazon's entry into the market in 2017 and the impact of the COVID-19 pandemic on in-store shopping. In order to help OneStop become more competitive in the market, this article will identify five key issues, propose possible solutions to these issues, address three main concepts of strategy, business model and customer experience, and support the

2018).Onestop can leverage technological improvements to improve supply chain management and thus increase efficiency. For example, by creating a cloud-based inventory management system, managers can track the status of inventory in each shop in real time, as well as better understand which products are in greater demand in different regions and reallocate accordingly based on feedback from the cloud, reducing operational costs, increasing operational efficiency, and driving positive business growth (Giannakis, M., Spanaki, K., & Dubey, R.

(2011). Therefore, OneStop can respond by launching its own brand, increasing customers' familiarity with the company, as well as reaching out to the local community, for example, by actively participating in community building, supporting community activities and participating in a series of charity events to increase the company's exposure and establish a good image of corporate social responsibility in people's perceptions, thus increasing the company's influence and promoting its growth (Arendt, S., & Brettel, M.