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Oprah Winfrey's Weight Watchers Campaign

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Identify the medium used to communicate the advertising message. My ad falls under endorser, due to Oprah Winfrey endorse weight watchers weight loss program. Weight watchers program is not a diet it’s about healthy living. However, weight watchers is not just about a magical number on the scale, It’s about seeing food as fuel for a healthy life, finding ways to move more each day, and developing the skills to unlock your inner strength so you can make healthy choices for life. In fact, weight watchers, makes you feel a whole new perspective on getting and staying healthy. Since Oprah join weight watchers back in August of 2015, Oprah has been steadily dropping pounds. By January 2016, she had lost 40 pounds that’s just by healthy eating and her exercise routine (La Monica, 2016). Define the target market for the ad, and discuss why you feel that the ad was effective or ineffective. …show more content…

I feel this ad is very effective, due to when people buy a weight watchers, they are paying not for what the product can do for them but what feelings it gives after they see the product working. Therefore, weight watchers has figured out the ultimate feeling that dieters long for and has enabled it. However, weight watchers look at their products as what does the dieters want? They want to feel good, they want to avoid pain, and they want to enjoy the food like everyone else does (The Spokesman,

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