ipl-logo

Option 2: Strategic Thinking Map

657 Words3 Pages
bulb-icon

Recommended: Principles For Understanding The Strategic Planning Process

Option 2: Strategic Thinking Map: Market Analysis Every organization, no matter how long it has been established, has performed a market analysis of some kind during its operation. The purpose of this assignment is to develop a strategic market analysis for Pocahontas Memorial Hospital (PMH) and determine if adding a satellite location is currently feasible. Analyzing the Market Before PMH can begin developing a strategic plan to implement a new satellite facility, the organization’s leaders must conduct a thorough analysis of the current market. This include the mission, vision, values, and goals of the organization, along with analyzing the external environment and competition. Once PMH has clearly defined and agreed upon its mission, …show more content…

40). These issues can include changes in the government, economically, social or demographically, technologically, and competitively. It is important for PMH to understand that these factors are consistently changing and in order to be an effective organization, continuous market evaluations must be performed to ensure appropriate market penetration. One major piece of the market analysis is to analyze the existing competitors that serve the same target population. Berkowitz (2011) states, “This analysis provides a perspective on the cost of competing and on the bases around which the competition will occur” (p.67). If competitors are already providing the same services at a lower cost, it is not conducive for an organization to try and tap into the same market unless they can promise even lower costs with higher quality of services. Pocahontas County, West …show more content…

From U.S. Census Bureau estimates in 2013 and 2014, the county can be considered rural and the income level is primarily working class. Growth needs to be analyzed as well such as what types of employment opportunities are around or projected to be around to increase the target population of the county. If population growth is not on the horizon, it may not be beneficial for PMH to open a satellite facility. A strategic thinking map is a useful tool in order to effectively analyze the market analysis and develop a strategic plan for implementing goals, such as instituting a new satellite location. See attached for the strategic thinking

Show More
Related

Swift Health Plan Executive Summary

611 Words | 3 Pages

Introduction Capstone Consulting Group has been approached by the Medical Associates to perform an executive summary regarding a land option and the changes in the Swift Health Plan. Medical Associates needs a recommendation concerning a 225-acre land on whether to sell only 25 acres closest to an anticipated highway or if they should sell all 225-acres. Swift Health Plan is announcing changes and Medical Associates need a recommendation on how to get in the best position for their developing managed care markets. Land Option In 1980, Medical Associates acquired a 30- year option for the 225-acre of land by the facility that established a purchase price not to exceed ‘the average prevailing rate plus 10 percent for undeveloped farm land in Hillsboro County’ (Seidel and Lewis 2014).

Read More

Pantry Case Study Summary

3865 Words | 16 Pages

Running head: pantry inc. case analysis 1 pantry inc. case analysis 20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction 3 Industry Analysis 4 General Environment 4 Sociocultural………………………………………………………………………………4 Political/Legal…………………………………………………………………………… .4 Economic…………………………………………………………………………………5 Porter’s Five Forces ……………………………………………………………………………... 5 Rivalry……………………………………………………………………………………5 Threat of New Entrants…………………………………………………………………..

Read More

Sheppard Pratt Health Systems: A Case Study

1011 Words | 5 Pages

Abstract The paper reviews the organizational chart and stakeholders relationships for Sheppard Pratt Health Systems. The organizational chart for each health care organization is different depending on the size and services offer by that organization. Most organizational charts begin with either a board of trustees or the CEO. Stakeholders are anyone who has vested interest in an organization.

Read More

VA Swot Analysis

1024 Words | 5 Pages

Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis VA’s strengths and weaknesses are built based on the Value Chain assessment and SWOT analysis from the Department of Veteran Affairs FY 2011-2015 and FY 2014-2020 Strategic Plans. The Environmental Scanning was conducted and discussed relative to VA’s competition…, as well as its strengths and weaknesses. In doing so, this analysis starts with the identified the strengths and weaknesses in the following graphs. VA strengths: Service Delivery

Read More

Value Based Healthcare Marketing Strategy

1551 Words | 7 Pages

The changing climate as a result of the advent of value-based care continues to place significant demands on hospitals, medical providers, healthcare organizations, and physicians to take a completely new look at the marketing strategy. A coherent strategy and sustained quality are critical in today’s healthcare market to attract new patients, retain existing clients, and maintain positive and productive relationships between the patients and hospital staff. To be viable today, healthcare organizations have to utilize effective strategic planning to develop integrated marketing strategies that makes it efficient and easy for the target population to identify what they need, make informed decisions, and provide insights and new information – not just basic promotion. Also, such efforts have to be constantly evaluated to ensure highest quality that fosters better outcomes and more value for the

Read More

The Four Phases Of The Healthcare Industry

1132 Words | 5 Pages

The companies that are left in this market no longer focus on the company growth; instead they focus on market share and cash flow in this phase. Competitive Landscape Demand for health care services is driven by demographics, advances in medical care and technology. However, the healthcare industry is very special

Read More

Porter's Five Forces In Healthcare

1087 Words | 5 Pages

The model of the Five Competitive Forces, developed by Michael E. Porter, is based on corporate strategy, industry structure and the way they change. Porter has identified five competitive forces that shape every industry and every market and they determine the intensity of competition and hence the profitability and attractiveness of an industry. We further look into how the strategy and industry structure is placed in the field of healthcare and hospitals and analyze the attractiveness of the overall industry. 2.2 Rivalry among competitors Industry Rivalry is one of the 5 forces used to determine the intensity of competition in the industry. Competition in health care is the potential to provide with a mechanism to reduce cost and hence accessible

Read More

H & M Value Chain Analysis Model

3035 Words | 13 Pages

The tool is used as an analysis to illustrate how the company has set out to achieve its successes; as it relates to H&M the tool will focus on the company’s present and potential products as well as it customers. With taking into consideration of the ways that H&M can expand on its new and existing products in the existing and new markets. To provide an analysis on H&M, the analysis will focus on three aspects of the matrix; the market development, market penetration and product

Read More

Pet Food Marketing Plan

2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More

Honda Market Segmentation

797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More

Porter's Five Forces Of Twitter

903 Words | 4 Pages

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

Read More

Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

1331 Words | 6 Pages

Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

Read More

Pepsico Political Factors

724 Words | 3 Pages

POLITICAL Political factors can often give a big impact on the business of a company. Often this factor is not in the hand of the organization. Several aspects of government policies can make a huge difference. However, all firls are required to follow the law. It is the responsibility of the organization to find how upcoming legislations can affect their activities.

Read More

Swot Analysis Of Giant Supermarket

1051 Words | 5 Pages

Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

Read More

Porter's Five Forces In The Oil And Gas Industry

1601 Words | 7 Pages

Threat of Substitutes 4. Bargaining Power of Buyers 5. Power vested by Suppliers 1. Competitive Rivalry: According to Porter the competitiveness in any sector is significantly increased by the number of players operating in the field and their major competencies.

Read More

More about Option 2: Strategic Thinking Map

Related Topics

Open Document