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Orodeon Swot Analysis

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There are three problems prominent in Oroton and it focuses on their brand building, image, and its reputational status; deciding whether it is a low, average or a high-end luxury brand. Firstly, with Oroton’s brand image and brand building have had it downfalls and successes. For example, Oroton has become its own separate entity from their main partnership with Ralph Lauren in order to continue as a luxury brand. Though, according to The Northern Star (Dagge 2018), Oroton’s Australian sales have fallen over the past ten years due to popularity rates beginning to decrease. As a result, product ranges are discounted and consoled off to Direct Factory Outlets (DFO) (Dagge 2018). Thus, Oroton has strategically found ways to gain media attention by gaining an Australian internet celebrity known as LilyMayMac (Fowler, 2018) to feature as a celebrity appearance. …show more content…

Thus, having the celebrity endorsement too be not suitable for the scene of a luxurious brand. From a business perspective, Oroton shall establish and reinvent their brand personality that would be suitable for the ‘modern women’, by the depiction of the features of how ‘class is timeless’. Therefore, in order for Oroton to build upon their brand image is to aim for a target market aimed for mature women aged 25+ in order to help reinvigorate and revitalise the Oroton brand and increase sales through the idea of how “class is timeless” - celebrating the annual event of Oroton being a lively brand for eighty

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