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Boxing Cat Brewery: Creating Brand Personality

973 Words4 Pages

1.Brand personality are like snowflakes, AAKER ,2015.
P. 20-21, section: Guiding Brand-Building Programs and a benefit of brand personality This section explains what methods that company need to create brand personality. In addition, to create brand personality company can use communication tools such as advertising, promotions, events, customer touch points, digital programs and more. Moreover, the article come up with an idea that think about the brand as a person with a personal detail setting such as opinions, activities, interests, and a family. Then, give the name to that person they called her Sue after that whenever a product or any kind of procession was presented, the question will be: Would Sue do it?. The proposal of this concept is to help the company taking a better and easier decision.
So this …show more content…

- This can also link with the brunch set of the Boxing Cat Brewery because maybe the reason that they have brunch set is to be an employee's choice for the lunch times which that also can be one way to creating their unique personality.

8.Brand Marketing, Penrice, &Daniel, 1995.
P.13 , section:
This sections explains that the advertise that the company provide need to be able to convince the customer purchase decisions. Moreover, it also need to be clear and grab customer’s attention.
So this provides: - The way the Boxing Cat Brewery use to grab customer’s attention by providing an ad with their product which is the craft beer because they may think that due to they produce it by themselves it can make their product utility than other.

9.DIGITAL MARKETING, Ravneberg, &Christi, 2009.
P.10 , section:
This section explains that today’s world we can use the digital display equipment to give away the message to consumer. However, the core value of the digital marketing is to be updating, interesting and

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