The Understandable Definition Of Design Educator Charles Burnette

Understanding of Design Thinking

After an accurate investigation and research of what the design thinking is, there was one more suitable and understandable definition of design educator Charles Burnette, “A process of creative and critical thinking that allows information and ideas to be organised, decisions to be made, situations to be improved, and knowledge to be gained”. (MJV Technologia and Invacao, 2013). This definition shows that all of us are designers inside, every day we are designing our day schedules, making important decisions, solving complex problems, learning every day new topics and information. Design thinking can be useful in everything, it can solve problem and create new stages in every step of all spheres from creating

But in actual life it is the dimensional phenomenons which main point most of people don’t understand. The design becomes important in our lives and there was created special technique known as “design thinking” for the solution of tasks in different areas of business strategy. According to the statistics of Harvard Business Review magazine, 90% of 30 thousand new products are not in demand, despite on the most detailed and expensive market researches. In the modern market, it is necessary to be not only mobile, but also to think out non-standard creative decisions for business, according to the words of “”Lumiknows” founder and CEO Ekaterina Hramkova. Relying on her words it is critically important to apply design thinking methods in modern life. Then the Then you can be sure in the success in the market. From the thinking view design thinking is a continuous blurring of borders, of the settled representations, the developed standards, grocery categories, the markets. What about business, first of all it is crucially important to reveal the problem, to designate the borders, and after to blur these borders and to go beyond these limits, to make the interaction of human with the world most convenient and intuitively simple. Many companies now suffer from the problem that they badly allocate new strategic opportunities. Talking more simply design thinking is the thinking

Everything that surrounds the person — reflects himself. We buy only such thing that suits us, not only by the size or on functions, but also emotionally. That’s why nowadays brand are becoming humans. Today every brand can be described as personality: for its behaviour, self-presentation, and character. For example, Carlo Pazolini shoes. The character is dandy, representative of high society. Its self-presentation is effective appearance, actual style is born here. And its behaviour is colourful appearance, well-defined presentation, always knows its desires. Why brand and its design have to reflect identity of the consumer and at the same time to be universal for all audience? Behind unique characters and views on life the universal psychological principles is hiding. At creation of emotional design these principles turn into the irreplaceable tools. Darwin considered that we go through life with the same emotional lexicon. Paul Ekman writes about it in his book about human emotions. There are universal emotions: fear, pleasure, hatred, grief, and wonder. These universal emotions are exactly the universal decisions for design and for business. They have to be put in a basis of interaction of the company with clients and partners. Memorization is better while emotions are stronger. Design today is the practical aesthetics. Apple constantly adheres the principles of a practical aesthetics, and clients come back