Contents Design Analysis – Brand Identity 2 Brainstorm 3 Gantt Chart 4 Design Brief 5 Research 6 Colour Scheme 7 Colour Psychology 7 Colour Psychology: The Colour White 7 Colour Psychology: The Colour Black 7 Colour Psychology: The Colour Gray 7 Colour Psychology: The Colour Red 7 Colour Psychology: The Colour Orange 8 Colour Psychology: The Colour Yellow 8 Colour Psychology: The Colour Green 8 Colour Psychology: The Colour Blue 8 Colour Psychology: The Colour Purple 9 Colour Psychology: The Colour Brown 9 Colour Psychology: The Colour Pink 9 Typeface In Logos 9 Different Types Of Logos 9 Word Mark Logos 9 Letter Mark Logos (Initials) 10 Brand Mark Logos (Symbol or Icon) 10 Design Analysis – Brand Identity What is Brand Identity? …show more content…
These types of logos only work best when the company name is very distinctive or short and catchy. These type of logo styles are really good for smaller companies. Some famous examples of Wordmark logos are Google, Pintrest and Yahoo. Letter Mark Logos (Initials) When creating a logo, simplicity is key. Letter mark logos are about as simple as it gets. They are very similar to word marks in that they are in that they are comprised of text, but highlight the company’s initials rather than their full name. It can be very. It can be very handy if your organization’s name is really long or hard to pronounce. Like “IBM” it sounds catchier than “International Business Machines”. These types of logos help if you have very minimum space to put your logo, they are a good way of saving space. Examples of Letter Mark logos include of IBM and EA which stands for “Electronic Arts”. Brand Mark Logos (Symbol or Icon) Symbols can express certain ideas much more effectively than text. Brand Mark logos (which only consist of a symbol or icon) Symbols can express certain ideas much more effectively than text. Brand Mark logos (which only consist of a symbol or icon) can give your audience a clear representation of your company’s identity without the use of words or