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Design Analysis Of Ethos Pathos And Logos

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Contents Design Analysis – Brand Identity 2 Brainstorm 3 Gantt Chart 4 Design Brief 5 Research 6 Colour Scheme 7 Colour Psychology 7 Colour Psychology: The Colour White 7 Colour Psychology: The Colour Black 7 Colour Psychology: The Colour Gray 7 Colour Psychology: The Colour Red 7 Colour Psychology: The Colour Orange 8 Colour Psychology: The Colour Yellow 8 Colour Psychology: The Colour Green 8 Colour Psychology: The Colour Blue 8 Colour Psychology: The Colour Purple 9 Colour Psychology: The Colour Brown 9 Colour Psychology: The Colour Pink 9 Typeface In Logos 9 Different Types Of Logos 9 Word Mark Logos 9 Letter Mark Logos (Initials) 10 Brand Mark Logos (Symbol or Icon) 10 Design Analysis – Brand Identity What is Brand Identity? …show more content…

These types of logos only work best when the company name is very distinctive or short and catchy. These type of logo styles are really good for smaller companies. Some famous examples of Wordmark logos are Google, Pintrest and Yahoo. Letter Mark Logos (Initials) When creating a logo, simplicity is key. Letter mark logos are about as simple as it gets. They are very similar to word marks in that they are in that they are comprised of text, but highlight the company’s initials rather than their full name. It can be very. It can be very handy if your organization’s name is really long or hard to pronounce. Like “IBM” it sounds catchier than “International Business Machines”. These types of logos help if you have very minimum space to put your logo, they are a good way of saving space. Examples of Letter Mark logos include of IBM and EA which stands for “Electronic Arts”. Brand Mark Logos (Symbol or Icon) Symbols can express certain ideas much more effectively than text. Brand Mark logos (which only consist of a symbol or icon) Symbols can express certain ideas much more effectively than text. Brand Mark logos (which only consist of a symbol or icon) can give your audience a clear representation of your company’s identity without the use of words or

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I’m currently working on an essay and have included two of the three rhetorical appeals Logos and Ethos. The main appeal is Logos, because There is a lot of information and facts. Ethos also, because there is authority that will help back up the claims. My audience is not directed to any individual group it is intended for everyone.

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Ethos, Logos, Pathos, and The Challenger Reagan’s use of ethos, logos, and pathos condoles citizens across America. The President establishes his credibility and trustworthiness by sympathizing with the audience. At the beginning of the speech he states, “Nancy and I are pained to the core by the tragedy of the shuttle Challenger” (Reagan 1). He then creates a feeling of togetherness by saying, “We mourn their loss as a nation together” (Reagan 2). He achieves the purpose of ethos by sharing his feelings with everyone.

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Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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The genre that was created for the final project is the most powerful tool for communication that we have today, the website. Websites can be used for personal, commercial, government, news or educational purposes. One site is usually dedicated to once specific subject or purpose. There are many key elements that can be incorporated into the website like pictures, video, or links to other websites. This format was used for the fact that a website can be set up to provide the exact information that is needed in the presentation.

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Less design, lesser safety The world of PSA posters is Vast, a call to action and/or pleasant to the eye, but this PSA doesn't fit the bill. Texting and driving is possibly the worst thing to commit driving especially to younger drivers who are starting out and/or inexperienced, nonetheless a phone should never be in a young driver's hand while on the road. As stated “7% of drivers ages 15-19 involved in 2020 fatal crashes were reported as distracted”(StopTheText) more and more new drivers are committing the same fatal mistake. This PSA fails to encourage safer driving due to its lackluster design.

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The rhetorical tradition is defined as the language that is being used to maintain social groups. It is the way that the speaker uses and manipulates language in order to persuade an audience. Rhetoric, in this context, is the skillful use of language and communication techniques to persuade, inform, entertain, or otherwise influence an audience. “They are tools for persuading others to a particular point of view and are often used in writing and advertising to sway the audience” (Park, 2022).

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If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

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Positioning of the logo is an extremely important factor when designing a flyer as it is the key to people valuing the company brand. Equity is the key value of a company’s brand beyond their physical property like buildings and equipment. To develop strong brand equity the company have to develop a high level of brand awareness. The more people are aware of the business, the stronger the reputation, the greater profit potential and overall brand

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The use of Ethos, Pathos, and Logos are some of the ways a speaker uses to appeal to the audience and make them identify with the logic being argued. The speaker identified what the audience wants to hear or needs and establishes these requirements to fit within the context of philosophy, ethics, and emotions. The speech made at the State of the Union 1964 goes to show how a speaker can use words, expressions, and even nonverbal communication. The essay sought to establish the main ideas presented in the speech that relates to the three most important rhetorical concepts. Rhetorical questions are supposed to give us time to reflect and think and through ought the speech Lyndon can affirm that and keep the audience attentive.

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The use of Logos, Pathos and Ethos in writings is a way to persuade the reader, it is away to help the writer have better communication with his audience, mainly in speeches, text, advertisement and many others. Logos appeals to reason based on logic, this involves statistics and facts to help the writer support their claim, which makes it more believable, and it shows the writer has knowledge of the claim they are making which makes the reader believe what the writer is saying is valid and also true. For example if I stated that Taylor Swift was more popular in 2015 than her best friend Selena Gomez was because she had more followers than her and now she is not I should have the statistic to show that so that my audience believe it’s true.

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I used an appeals to pathos, personification, anecdotes, and rhetorical questioning. Rhetorical questioning (Where is her big? Why are they not here? What has this little done to be alone? ) to let the reader know what was going through my mind.

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When it comes to styles, logos allow more creativity unlike icons that are more literal and need to be translatable in any language. A good example would be the Facebook Like icon. It works as an icon but it is rather bland for a logo. 3. Size Every graphic designer worth his salt know that designs need to translate well on different computer screens.

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Cognate Strategies are tools used to frame, express and represent a message to an audience. The word ‘cognate’ refers to knowledge and cognate strategies refer to techniques used to share knowledge with your audience. The three main categories of the strategies are logos, ethos and pathos, each of which has sub-strategies: Logos: clarity, conciseness, arrangement Ethos: credibility, expectation, reference Pathos: tone, emphasis, engagement Cognate Strategies are implemented by writers to better anticipate and serve their audience’s expectations by emphasizing key points, and by expressing and representing information in a way that supports the relationship between the source of the message and the receiver of the message.

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In Gregory Ciotti’s “The Psychology of Color in Branding and Marketing”, he discusses the effects that color has on the world of advertising. Ciotti states, “colors influence how customers view the ‘personality’ of the brand in question”. The article states that color blue is commonly associated with having a sincere, honest, wholesome, and friendly brand personality. This will create a very reliable down to earth experience for the audience. The author also gives the readers an illustration of a color emotion guide.

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Symbols have been used for thousands of years. They surround our everyday lives and much the world around us. Historically symbols have varied from cave drawings of the early modern humans to logos used by today’s mega corporate companies. Across the globe we use similar symbols, as if symbols consist of a universal language that everyone can understand. A symbol is something used for or regarded as representing something else; a material object representing something, often something immaterial, emblem, taken or sign (Dictionary).

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