Dannon Swot Analysis

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Dannon (Danone) Company is one of the world largest companies in the food and beverage market, which offers a wide range of products from yogurts and snacks to baby food and bottled water. The company’s mission is “bringing health through healthy company” (Dannon.com, 2017). The company wants to become a special by creating an attractive and recognizable image, building a unique personality based on unique values that cannot be copied by others. The Dannon’s values are ethical principles, according to which the company grows and develops. Dannon chose four basic values that became ideals for the company, they are humanism, openness, proximity and enthusiasm. Dannon faces serious competition in the market, but following company’s core values

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